Graphic design in the view of Communication Science is a method of conveying visual messages in the form of text and images from the communicator to the communicant. In designing a newspaper, for example, graphic designers need knowledge of the habits of the media reader in order to easily design appropriate layouts and visuals. This is with the motive that the message to be conveyed by the media is accepted and reaches the reader. Graphic design is also commonly called visual communication design.
Communication expert, Everett M. Rogers defines communication as a process in which an idea is transferred from a source to a recipient or more, with the intention of changing their behavior.
While Shannon and Weaver (1949) understand communication as a form of human interaction that influences each other. Not limited to forms of communication using verbal language, but also in terms of facial expressions, art and technology.
Hafied Cangara (2000) in Introduction to Communication Studies notes that communication can act as an art. Cangara explained, communication has an aesthetic value that is applied in communication practices such as news writing, romance, novels, broadcasting for radio, television, graphic arts (pen-graphics), rhetoric, acting, screenwriting, book writing and so on. So. it is clear that there is a common thread that links communication with graphic design practice.
Hafied Cangara (2000) in Introduction to Communication Studies notes that communication can act as an art. Cangara explained, communication has an aesthetic value that is applied in communication practices such as news writing, romance, novels, broadcasting for radio, television, graphic arts (pen-graphics), rhetoric, acting, screenwriting, book writing and so on. So. it is clear that there is a common thread that links communication with graphic design practice.
So at the graphic design level, the source is you as a graphic designer and your client. Meanwhile, the message conveyed is a variety of information in the form of news, text, photos, pictures and illustrations that are arranged in a visual and artistic way. And delivered through certain media, to the target audience of the message. Then in the process the message you convey whether it has an effect on the target or not. This effect becomes feedback to form another message as a response or reaction.