Sample Marketing Plan

Desain, Digital Marketing

After knowing some important things in making a marketing plan, let’s take a look at the examples that you can make below.

1. Buffer

Buffer makes it easy for those in the marketing world to create a marketing plan template with instructions and examples. The example of a marketing plan by Buffer is suitable for those of you who have never documented a marketing plan before. A marketing plan from Buffer can help you learn. Starting from answering basic questions about the company and its goals, analyzing accurate target markets, evaluating marketing strategies by understanding the company’s strengths and weaknesses, to making good promotional workflows.

2. Contently

The marketing plan created by Contently focuses on creating promotional content. However, instead of creating a new one for each campaign, Contently’s sample marketing plan will help you improve your promotion steps to the fullest. You can learn to tailor content to your target, determine the most effective channel for you to use, and also find out which content your customers and potential customers enjoy the most.

3. Forbes

In 2013, Forbes created a marketing plan that has been used by many people. The example created by Forbes will teach you 15 important points in:

  1. Business plan summary
  2. Target customers
  3. Unique Selling Proposition (USP)
  4. Pricing strategy
  5. Distribution plan
  6. Offer
  7. Marketing materials
  8. Promotion strategy
  9. Online marketing strategy
  10. Conversion strategy
  11. Partnership
  12. Referral strategy
  13. Strategies to increase the number and price of transactions
  14. Retention strategy
  15. Financial projection

The marketing plan created by Forbes is a detailed example and is suitable for those of you who want to create a marketing plan from scratch. In business, you must always be ready to adapt and change your plans. Be diligent to analyze and adjust to the current condition of the company.

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