Company profile is one of the important things that must be made by the company. Every company or business must have this.
Without a company profile, users may not know in detail the company information that was built, what products are offered, and so on.
Indirectly, this component plays an important role in attracting the attention of customers to the company.
What is a Company Profile?
Reporting from Hubspot, a company profile is a general description of a company and usually aims to inform the audience about the products or services offered.
Not only that, this component usually contains the story of the start of a company, vision and mission, and tells the audience about the reasons for selling a product or service.
Broadly, the company profile aims to inform the existence of a company with detailed information.
Thus, the company profile can increase customer awareness and attract attention.
In addition, the existence of this component is also important to attract the attention of investors.
What should be included in the company profile?
As already explained, the purpose of making a company profile is to provide information regarding the company to the audience or visitors.
That way, pay close attention to what information should be written down and which ones are unnecessary.
Reporting from Make Use Of, here are some important elements that must be included in a company profile:
Company details
Enter detailed information to be included in the company profile. This is done so that the audience can get to know your company more deeply.
Here are some company details that can be written:
company name
founded date
company’s address
phone number
website address
email address
2. Basic company information
Actually, not all types of companies need to write down the basic company information below. Apart from that, these are basic company information that can be written down:
vision and mission
product or service description
history and growth
core team details
client portfolio
3. Company achievements
If the company has achieved several achievements, it is important to include it in the company profile. Achievements that can be written in the company profile, for example, are:
award
certification
special programs and projects
testimonial
acknowledgment from media or news
4. Additional information
This option is optional so it is not required to include it. Examples of this information are:
annual sales
financial targets
number of employees
partner
taking pictures
Importance of Company Profile
Creating relationships with customers
One of the most important things from making a company profile is to create a relationship between the company and the customer. Customers can see in more detail what information is invested by the company. Then, customers can even communicate directly with the marketing team through the available contacts. Reporting from Udemy, this can help business growth well because it manages to direct customers correctly.
2. As a marketing tool
Indirectly, the company profile can also be used as a marketing tool for the company. How not, in the company profile, of course there is a description of the product or service offered. Thus, potential consumers can read it carefully before they buy and use the product or service.
3. Strengthen branding
No less important, the company profile is also important to strengthen the company’s branding. The reason is, in it of course listed the advantages and advantages of the company compared to other competitors. This triggers potential customers to consider the company.
If it is packaged well, it is likely that potential customers will be interested in your company.
4. Provide an overview of the company
Apart from being a marketing and branding tool, a company profile will also provide insight to potential users related to the company.
The reason is, it contains the history and growth that the company has gone through. This will indirectly trigger potential customers to glance at the company.:
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