Building an online reputation is an easy task. It’s easy in theory but hard to do, because there are only things that must be done carefully.
There are many brands/products that try to build an online reputation haphazardly but are labeled as spammers and it is very difficult to get a place in the hearts of potential customers. There are some simple strategies you can do to build up to strengthen your online reputation.
- Build a website
In the digital era like today, a website has become a mandatory requirement that must be owned by a company, brand, product or personal. There are many types of websites to suit your needs, from Landing Pages, Standard Websites to E-Commerce Web. Whatever your product and business, try to already have a website, because the website will contain details about the advantages of the product, company to your personal.
Some of the elements of a website are the domain, hosting, design and features. There are many companies that offer website creation services ranging from expensive to cheapest prices complete with the above elements, but what needs to be underlined is to look for services that are able to provide consultations about your website needs.
2. Building the Power of Social Media
After having a website, the next thing to do is build the power of social media. As an example of the case at the beginning, JNE was destroyed through social media and rebuilt through social media as well. This means that social media can be a powerful weapon to increase your online reputation.
Talking about social media, there are several that are currently trending, such as Facebook, Instagram and TikTok. Analyze your market segmentation then prioritize on social media that suits your market segment. There are several ways to improve your social media, including:
Don’t mix personal social media with business
Fill it with useful and interesting posts
Diligent giveaway
Diligently give special discounts for your social media followers
Take advantage of Influencers
It might be a little tricky if you do it all yourself. However, don’t worry, because currently there are many companies that offer Social Media Management services.
3. Optimizing Search Engines
The next thing to consider is search engine optimization. As we all know, the source of traffic is on social media and search engines, in this case Google, so it is very important to do this search engine optimization or Search Engine Optimization is cool language.
Search engine optimization can be started by doing research on the main keywords related to your business. These keywords can be brand names, product names, to the advantages or benefits of your product.
5. Optimizing Online Ads
After doing the three things above, then try to do paid advertising. Online advertising can be in the form of social media advertising, search engine advertising, content advertising and much more. The content of your ad must be focused and in accordance with the message that you built from the start.
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