In order to increase visibility in the Google search engine, many online businesses use various marketing tools, one of which is Google My Business (GMB). GMB is a tool that can be accessed for free, but provides many benefits for any online marketing strategy. However, what is GMB? How to use? Let’s see an explanation of how to use GMB.
What is Google My Business?
Google My Business is a tool that aims to help local businesses achieve higher visibility in Google search. By optimizing listings and pages, GMB can help your business stand out from the competition in the area. The more space you occupy on the internet, especially in Google search, the more chances that customers will see and engage with your business.
Launched in June 2014, GMB is the friend of any local business on the internet. GMB is a unified interface designed to make it easy for local businesses as well as national brands to be found on Google. This is a big change from the sponsored listings and directory listings of the past on Google. This allows business owners to get the visibility they need on Google in an easy way that is also easy to manage.
Today, most internet users start a search on Google, especially when searching for local business services. Utilizing GMB can help increase success in online marketing and increase return on investment (ROI).
GMB gives you the ability to be able to list your business location on Google Maps and Google search results. You can display important information about your business, including opening or closing hours, contact details, or a link to a business website.
Recently Google also released a new feature that allows you to post links to upcoming articles or events. If your business is an online business and doesn’t have a physical store, you should still consider having a profile on GMB. Using GMB is one of the important online marketing strategies that can increase traffic for your business website.
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