The COVID-19 pandemic has greatly impacted the sales of Indonesian culinary business players, starting from the Large-Scale Social Restriction (PSBB) regulation to the regulation of reducing visitors by 50% and only being allowed to do take away, making it difficult for business people to return their capital and even experience losses in daily and monthly sales. Work From Home (WFH), “At Home Only, and Learning Online” are also the main factors in reducing traffic outside the home so that it has an impact on fewer visits and purchasing power, habits that have been carried out from early March to the turn of the year have made a new habit for the community, especially the city. large, so many sales – sales and purchases are made online through applications or websites. Digital Marketing is very much needed by culinary business people as a solution to sales problems, which according to the time the pandemic lasted even until the pandemic was over. because by utilizing the Digital Marketing method we can reach various groups of consumers, the Ministry of Communication and Information (Kemenkominfo) states that internet users in Indonesia reach 65 million users. Of that number, 95% spend time on social media. Through posters and videos that are attractively packaged and contain all information about the business being promoted, complete with product photos and prices, then by utilizing social media such as Whatsapp, Facebook and Instagram as publication media, it is very likely to increase attraction and sales during the pandemic. COVID-19.
Marketing Strategy in Digital Marketing
There are some simple steps regarding marketing strategies in digital marketing that are very effective at building digital awareness and increasing brand awareness. The marketing strategy is as follows: Step I. Understand the target market; Looking for answers is one way to make it personal. Personal is a description of a specific person who may want your services. Step II. Competitor Analysis ; Don’t ignore your competitors. Do some research on them to see how they use digital marketing channels to reach customers. Step III. Prioritize Tactics and Digital Channels ; There are so many digital media channels online, you should be able to determine which channel is right for you, (Youtube, Facebook etc.) Step IV. Maximizing Channel Potential; Various digital channels and tactics will be right and for business depending on the business objectives after knowing the business objectives then we have to maximize the potential of the channel. Step V. Measuring Results; Create quantifiable and measurable performance indicators, for example increasing online sales by 30% from before, increasing natural search traffic by 40%, increasing facebook social media engagement by 25%. Step VI. Effectiveness Analysis; You can test whether your marketing campaign is effective by tracking it through Google Analyst and other metrics like facebook twitter or who use blackberry can be in BBM or WhatsApp groups
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