Digital marketing is a term that is currently popular. By utilizing advances in communication technology, one can market their products through the internet. The number of internet users that is increasing every day makes digital marketing the best way to market your products. Currently, there are more than 45% of the total world population active on social media networks and an increase of 350 million people from 2018 to 2019. With the surge in the number of social media users, it is hoped that every business actor will be able to recognize various aspects of digital marketing. This industry is dynamic and has been around for a long time. Digital marketing is very important in this era. The problem is that many businesses don’t have the time or experience to do it themselves so they pay more for companies to do digital marketing for them. This was also done by the Co Founder of Sharkmind, Christian Kustedi, who was originally looking for a marketing company for his company, namely Dusdusan.com. But hundreds of millions of money just floated away with no clear result. This made Christian Kustedi decide to learn digital marketing and practice it in his company. From a meeting at a digital marketing training, Christian invited Freddy Ferdinand, who is experienced in advertising billions, to create a company with Sharkmind. Both made Dusdusan.com one of the company’s first clients. Sharkmind is not a digital advertising provider company like Dusdusan.com.. But this company focuses on increasing the turnover of its partners with various tracking tools so that every rupiah of marketing costs is measurable. At first, Sharkmind was limited to helping handle social media, running advertisements or creating websites for its partners. Over time, Sharkmind also provides business advice and input in terms of tax, legal, supply chain, distribution channel, finance, for its partners. This is all because when Sharkmind handles partner companies, operational problems arise and business owners are inexperienced in managing that turnover. Christian Kustedi’s experience leading the Dusdusan.com company for five years, became the initial foundation for providing a lot of advice and input for Sharkmind partners.
