Of the various types of digital marketing, pay-per-click marketing or PPC is one of the most widely used internet marketing strategies. PPC can be considered as a way to buy visits or visits to your website instead of getting website traffic organically. PPC stands for pay-per-click. This is a type of digital marketing where a business pays each time their ad is clicked. PPC can also be said as a way to buy traffic and not bring in website traffic organically. There are various kinds of PPC advertising that you can use. Here’s the full review:
Search Advertising
Surely you’ve often seen it on the search engine results page. For example like on Google or Bing. If you search for something on Google, sometimes on the start page there is a small Ad logo located at the beginning of the title.
Social Advertising
This one ad usually appears on several social media applications such as Facebook or Instagram. Although it is often said to be social media marketing, this is actually still part of PPC. It works the same way with other ads.
Remarketing
This advertising strategy targets people who are already interested in your brand, website or business. This remarketing is a reminder to visitors, so that visitors who have already entered your website will always be reminded to come back to the website and make transactions.
Display Advertising
With this ad you will be shown across all Google partner websites. In addition, you can also choose who will be the audience for the ad to be more targeted. Display advertising offers ad types in the form of text and images.
Google Shopping
If you are in e-commerce Google shopping this can be very helpful. Because buyers can immediately see the product name, picture of the item and the price at once before entering the website.
How Pay Per Click (PPC) Works
PPC ad keywords paired with your ad are more likely to be paired with other ads. Each of these keywords is typed, then Google will look for the most relevant or highest ranking ads with these keywords. Google ranks your ads by the following formula:
AdRank : CPC X QS
*CPC : Cost Per Click
*QS : Quality Score
What is Cost Per Click?
CPC is the amount of money you pay per click. The higher the amount paid, the higher the multiplication value of the AdRank formula, so your ad will rise quickly in Google rankings.
What is Quality Score?
QS is Google’s rating of the relevance of your keywords and PPC ad campaigns. Producing ads with QS will go a long way in increasing your Google rankings.
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