Apple stated that the company is ready to compete in the gaming industry along with Sony, Microsoft, and Nintendo. In the company’s earnings report, Apple claims to have accounted for 33 percent of transactions across all gaming marketplaces.
In addition, Apple also reported that 70 percent of App Store revenue came from gaming applications and in-game purchase transactions. The revenue, according to Apple, is “only” generated by less than 10 percent of users of the App Store app store.
Meanwhile, Apple Arcade game subscription service is reported to have recorded revenue of 68.43 billion US dollars (approximately Rp. 977 trillion) for the 2021 fiscal year. This number is able to beat the combined total revenues achieved by Sony, Nintendo, Microsoft, and Activision. With the large amount of revenue and contributions given by Apple, the company from Cupertino, USA is no longer just competing with Google (Android) and Microsoft (Windows).
Apple will become a new competitor for Sony, Microsoft, and Nintendo
Apple’s seriousness is also manifested by designing a headset that already supports mixed reality technology, which is a combination of concepts between Augmented Reality (AR) and Virtual Reality (VR) for gaming.
Not yet known with certainty the capabilities or features that will be brought on this device. According to well-known market analyst Ming-Chi Kuo, Apple will bring a number of advanced features to this mysterious headset.
In addition to sharing the company’s revenue amounts, Apple plans to make changes to its Apple Store policies.
According to Apple, this change has the potential to reduce the amount of commission it receives from Apple Tax. Previously, Apple provided a policy for game developers who released their games on the App Store to pay a tax of 15-30 percent.
With this policy change plan, developers are also required to force their customers to make subscription fees and purchase in-game items through payment platforms in the Apple ecosystem.
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