Of the many types of marketing, the best known today is affiliate marketing. In general, affiliate marketing is the use of affiliates to help sellers deliver a product or service to consumers. For more details, let’s see the explanation below.
What is Affiliate Marketing
Affiliate marketing is a business model with a system of paying commissions for someone’s services, after that person has successfully sold merchandise or services to a merchant through marketing on the internet. So, the merchant does need the services of other people in selling their products. Here, you become a person who does not have any products or services to sell, but you can help merchants to sell their goods or services, by marketing them through the internet. After the goods or services are sold, you will get a commission from the sale.
Types of Affiliate Marketing
The following are the types of affiliate marketing:
- Influencers
Influencers are people who have the ability to influence people’s buying decisions. With loyal followers, it is easy for them to direct consumers to the seller’s products through social media to other marketing networks. Celebrities, experts in certain fields, or social media activists can be included in the ranks of influencers who can be partnered with as your business affiliate.
- Blogger
Blogger consists of various kinds, for example blog writers to YouTubers. Blogger excels at increasing sales conversions for a product or service. Usually, bloggers conduct trials of products or services and are followed by reviews that are indirectly promoted. Usually, bloggers are more trusted than influencers. This is because they are known to have a special and deeper understanding of a product or service being promoted.
- Website
Next is the website, where some examples are websites that contain reviews of goods to e-commerce. These sites are usually designed specifically to market a product that is still in accordance with the content they create.
- Mass Media
Mass media became the last affiliate in affiliate marketing. Despite having the ability to bring in a large number of potential buyers, the mass media are rarely chosen because they are much more expensive than the three affiliates previously mentioned.
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