Who doesn’t know Facebook? It seems that almost everyone throughout Indonesia and even the world knows and has a Facebook account. Reportedly, currently Facebook has more than 1 billion active users worldwide. It’s a very big number. So do not be surprised, if Facebook has become a very effective means of doing business because its potential reach is very wide. This is because Facebook has a Facebook Ads feature or what is known as Facebook Advertising.
In addition, Facebook also provides various options for capturing targeted ads and also several other features that you can use to reach a more specific target market. To be able to maximize the features of Facebook Ads, you should pay attention to the following tips, so that your ads look attractive and effective:
- Define Advertising Goals
What is your goal in advertising? Is it to increase likes? Product sale? Number of registrants? Or all three? Whatever it is, make sure you set goals in advance to maximize the effectiveness of your time and effort, and produce good and attractive ads, so that the ads you create will have a big impact on your business.
- Define Target Market
Facebook provides several choices of ad targets according to categories, including geography, gender, age, interests, relationship status, education level, place of work, and language used. Make sure you make settings according to the target market, because the target market will also determine the success of your ad on facebook. Specific ad targets will make the ads you create more targeted.
- Create Interesting Images
Please note that Facebook also has special rules, such as the image dimensions cannot be more than 110 pixels (width) x 80 pixels (height), and the image size cannot be larger than 5 MB to upload to Facebook.
- Make Correct and Effective Sentences
Facebook provides space to write a 25-character ad title and a 135-character description. So make sure you maximize your existing characters to influence your target market.
- Manage Ads and Budget
One of the advantages of advertising on Facebook is that you can set when the ad will start showing and when it will be removed. You can also schedule ads to appear only at certain times, although Facebook still doesn’t allow you to set ads on certain days. For the budget, there are two options that you can choose, namely the daily budget or the budget during the advertising campaign. There are two ways to pay, namely, CPM (Cost Per Thousand Impression) or CPC (Cost Per Click).
That’s an effective way to create ads on Facebook. The need for digital IT is needed in daily activities, Bead IT Consultant is the right choice as your partner, visit our website by clicking this link: www.beadgroup.com