There are still many people who don’t really understand the difference between chatbot and live chat. A chatbot is a computer program designed to simulate an intellectual conversation with one or more humans both audio and text. The chatbot is powered by AI which allows one to interact with customers via a chat interface. Meanwhile live chat is a technology in the form of a question and answer service through a chat interface, using human resources.
If live chat can be implemented successfully, it can help convert visitors into potential leads or even customers. However, when there is no good attention from live chat offered, it can certainly make customers feel dissatisfied. Then, whether it’s a chatbot or live chat, which one is better for serving your customers? We will provide some comparisons for you to consider before deciding to start using chatbot or live chat.
Chatbots:
The machine interacts by translating questions and can respond to customer questions more quickly.
Being able to track customer information, so sending personalized messages is a challenge for you.
AI technology can solve complex problems, but there are still many companies that have not been able to build good chatbots with AI.
Chatbots can handle any number of chats well as long as the solution is scalable and supported by good AI mechanisms.
Chatbots are especially useful when the nature of questions from customers is simple and repetitive.
Live chat:
Interaction is done by humans, so they can respond while feeling the customer’s emotions.
If live chat can’t detect customer information quickly, sending a more personalized message can be a plus.
Live chat is capable of handling complex customer requests, especially when customer questions are related to difficult technicalities.
Since human resources are involved in the process, there are limitations when handling multiple chats from customers at the same time.
Live chat is more suitable for serving customers who have various, complicated questions, and need guidance.
Those are some of the differences between chatbot and live chat. Both live chat and chatbot have their advantages and disadvantages. If your company has customers who keep asking repeated questions with the easy types of questions, it’s a good idea to use a chatbot.
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