Maybe many people think that sales and marketing are the same because their duties and functions are considered the same, but actually they are very different. It may be true that both are part of the company’s strategy to achieve a revenue.
Generally, sales and marketing both sell a product but they are much different, here’s an explanation:
Definition
Sales is defined as the part of the company in charge of selling, while marketing is the entire system of the business including planning products, setting prices, promoting products and distributing goods with the aim of satisfying consumers. And it can be concluded that sales are sales and marketing is a strategy to increase sales
Work process
-Basically, this sales activity is a direct activity or direct interaction, as long as both parties agree it will not be a problem. Meanwhile, the marketing team is needed to conduct market analysis or identify consumer needs and wants. It can be concluded that the difference between sales and marketing is that marketing is in charge of preparing concepts, tools, strategies to make consumers interested and sales are in charge of serving consumers so that products sell well.
Function
-Sales or sales have a short working period (short term), for example selling a motorbike, so only then is the interaction between sales and buyers. Meanwhile, marketing has a longer working period (long term). This is because marketing must maintain good relationships with consumers or vendors. So that after marketing activities are carried out, the team is still responsible for maintaining relationships so that customer loyalty is not lost.
Purpose
-The sales objective is the company’s products are sold and the sales targets that have been set are met. Meanwhile, in marketing or marketing, the team is obliged to maintain the brand image of the product or company. So that the consumer’s decision to buy a product is because they know the quality or brand of the product.
That’s the difference between sales and marketing. Companies will not succeed if they only rely on sales, because sales will not be created without good marketing. Therefore, in order for the company to continue to grow, proper planning and management is needed, both related to production, marketing, sales, finance and so on.
The need for digital IT is needed in daily activities, Bead IT Consultant is the right choice as your partner, visit our website by clicking this link: www.beadgroup.com