- Advantages of Using Digital Marketing
- Facilitate Marketing Activities
Digital marketing is nothing but marketing activities using digital media. For convenience, which means it is easy to get customers to improve marketing.
Digital is a technology to get more customers, namely attracting customers who have an interest in your product or service, so that the chances of sales are higher.
It is clearer than the marketing method by distributing brochures, advertising in newspapers, magazines, or coming to homes in turn.
- More Effective Marketing in Reaching Customers
We can target the number of visitors who come to our website or online store in a day. By using several digital marketing advertising media we can do this.
Because it is very different from an offline store, if an offline store we can’t know how many visitors are in daily life, especially when it’s busy.
- Very Low Advertising Costs
The field of marketing marketing will never be separated from advertising. It has been a long time since doing marketing will at least use advertisements, ranging from advertisements in newspapers, magazines, radio, to television.
We know that the price of advertising in conventional media costs millions, even tens to hundreds of millions of rupiah which will be difficult for small businesses to reach.
While advertising on Digital Marketing can start from a target of IDR 50,000 per day for Google Ads, Facebook Ads and Instagram Ads.
- Marketing Data
In all digital advertising, both before and after advertising especially with Google Ads and Facebook Ads, the biggest advantage is data.
Data on which audience saw the ad, keywords searched for, age, interests and location. All of the above data can be used to manage ads more effectively and efficiently.
- Disadvantages of Using Digital Marketing
- Difficult to Apply Without Knowledge and Experience
I guarantee that even if you have 10 million in capital to try Digital Marketing yourself, it will most likely be in vain. Because many companies choose to use a digital marketing agency, the Agency is a very special kind of company.
Even the most commonly used ones such as Google Analytics, Google Ads and Facebook Ads Manager are very complicated to understand for foreigners who are new to using it, it takes a long time to learn and get used to it.
- Requires Passion
I often meet clients, especially business people who find it difficult to learn and apply Digital Marketing, because everyone has different desires in each field.
For example, the work of a repair shop mechanic will be very difficult to do if the person has no desire in the automotive world.
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