Graphic design or in English is called graphic design, of course this field dwells in producing stunning and useful graphic works. According to the Indonesian Wikipedia, graphic design is a communication process using visual elements, such as writing, shapes, and images that are intended to create a perception of a message being conveyed. The graphic design that I will discuss this time is modern graphic design that involves digital processing, no longer classic graphic design that relies on the expertise of the designer’s hands.
- Graphic design products in the modern era
In this era of technological sophistication, basically graphic design is no longer a foreign thing and is only controlled by those with a background in this field, but is already widespread and can be self-taught by anyone. The products produced are also very diverse, ranging from processed photos, paintings, brand logos, product packaging designs, banner designs, banner designs, infographics, visual advertisements, and many more. There is no media limit in this modern era, it is no longer only static in two dimensions, but includes a three-dimensional interactive world.
- Stunning and useful
There are times when the results of graphic design activities are only aimed at improving the quality and adapting the shape of the source to the needs. For example, when we will process a photo to improve the color, lighting, and resize. Stunning here means making photos look neater, clearer, beautiful, as needed, and without neglecting the quality and level of fairness of the photo itself. Useful because the quality of the photo will be improved compared to the original. Dazzling and useful here looks simple, but still must be considered carefully.
- Logic and art
In essence, the results of a graphic design project must be able to spoil the eyes of those who see it and at the same time communicate what the maker expects appropriately through the resulting visuals. The standards applied to one place can be different from another and between community groups can also be different with many factors that influence it. Therefore, graphic design is not a simple thing and involves two inseparable elements, logic and art. Creativity is very important, think of things that are simple and unusual but can communicate well and attract attention. Elements that must be considered include: shape, texture, line, space, and color. While the principles that must be considered include: balance, rhythm, pressure, proportion, and unity.
- Graphic design doesn’t have to be expensive
Until now, work related to graphic design is still mostly carried out with the help of computers, considering the availability of the most capable applications on computers. Obviously, we need at least a computer with a graphic design application installed on it. To ensure the quality of project results, generally the computers and applications used are not playful and involve other tools in assisting the work, such as drawing tablets. Buying a sophisticated computer and license for superior graphic design applications made by Adobe or Corel is certainly not cheap,
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