Types of Webinars
- Web broadcasts (webcasts)
Web broadcast (webcast) which is translated into Indonesian as “web broadcast” is different from webinars based on the number of viewers because webcasts can be “attended” by thousands of people or more, far more than webinars which can only be attended by tens to hundreds of people.
- Web conference or video conference
Web conference or video conference which in Indonesian is teleconferencing (teleconference) is also different from webinars when viewed from the direction of communication, because webinars usually occur from one direction while participants in teleconferences can usually carry out discussions by talking.
- The Lead-Generation or Sales Webinar
This is the type of webinars that marketers often use to increase the number of leads. This type of webinar usually only asks participants to register their personal data and email on the website. Instead, the committee will provide access to webinars and materials or modules that will be needed during the seminar.
If you are a marketer who wants to run this type of webinar, make sure you are not only aiming to increase the number of leads, but at the same time can provide knowledge or information that is really useful for the seminar participants, because the purpose of the webinar is to provide understanding for the audience.
4. The One-Off For-Profit Webinar
Roughly speaking, if you are a marketer, you will be looking for immediate profit through this webinar. The reason is that participants who want to take part in this webinar must pay first if they want to register.
However, the advantages that can be obtained by webinar participants are professional speakers, quality topics, and promising “advantages” in the form of knowledge in accordance with the amount of money spent.
5. The Multi-Module Webinar or Webinar Series
This type of webinar can be called the type of webinar with the most in-depth topics. Considering that this webinar is divided into more than one episode, the selected topics can certainly be explained comprehensively. In addition, the participants also had more opportunities if they wanted to ask questions and questions that might become topics in the next webinar series.
Whatever topic you choose, make sure the participants attending the webinar can benefit from it at the end of the webinar series so that the time they have spent attending the webinar is not wasted.
There is a gap between information and knowledge, find a way that you can educate your potential customers who are currently the target of the webinar. Place the speaker as an expert, help them to achieve the goals they want to achieve according to the function and portion you can do and see how your business grows.
Webinar Media
- Zoom
- Youtube live
- Facebook/instagram live
- Ninja webinars
- Webinarjam
- Go to webinar
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