Excess
- Promotion made easier
The first benefit of an Instagram business account is that it makes it easier to promote your products. Collaborate with Instagram to advertise products or services. Even though it costs money to pay for advertising, you can reach more people with ads.
- Practical with insight
Unlike personal accounts, business accounts have an insight feature. Insights can be used to monitor statistics on the number of followers, posts, impressions, site clicks, total email and phone clicks, profile impressions, and your profile reach.
- Wide reach
Instagram business accounts are superior to personal accounts because of their wide reach. When marketing products using this social media, people tend to be more interested in business profiles. A business account looks more professional and clearly shows the purpose of the profile.
- Availability of business category information
This category will make your account look more professional and briefly state what business you are in. There are various categories to choose from, ranging from books and magazines, brands and products, companies or organizations, local businesses, music, movies, sports, professions, television, to websites and blogs.
- Contact and address features
One more thing that distinguishes a personal account from a business account is that there is contact and address information under the profile bio. You can change it in the account rules and fill it out as needed. There’s an email address, a phone or cell phone number, a business address, and an action button.
- Know the right time and analyze the target market
You can check the best time to upload a post to Instagram. With the help of the insights feature, statistics on the optimal days and hours when the posts received the most responses can be seen. Analysis of the target market can also be done with a business profile. Insights feature will help to recognize profile follower data and to optimize content management.
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