In the last few months I have been busy with what is called a smart modem. A friend of mine who is a distributor of Smart operator asked for my opinion about this Evdo modem.
Well…coincidentally at that time, Telkomsel did something unpleasant to its flash customers, namely reducing their unlimited quota from 2Gb/month to 500Mb/month without lowering the tariff which was Rp. 125,000 per month. Worse, the internet connection is not more stable, it often breaks. There are so many customers who are disappointed with Telkomsel Flash, they write complaints in the mass media, close their numbers in droves, and look for other alternatives to enjoy the internet.
My friend, let’s call him A Bun, was affected by this Telkomsel flash. He just bought an HSDPA modem in early September 2009 at a price of Rp. 700,000, because he was tempted by the 2 gigabyte quota. He had to register at Grapari Telkmosel who queued and waited for the survey for approximately three days to get approval from the communication operator, which he said was the largest. Not satisfied with using Flash, he was shocked by the unpleasant news. The year was not announced by Telkomsel, but protested to the call center because the internet connection was very slow and often dropped. Don’t ask about his reaction, for sure A Bun will immediately spread this information to his friends.
I told A Bun’s problem to a friend of Smart’s operator and suggested him to try taking one or two EVDO modems to test the market’s reaction. For me, Telkomsel’s withdrawal from the internet will give Smart an opportunity to steal its market share. The number of customers who are disappointed and who need high-speed data access is a clear marketing target. The market has been formed, only the introduction of alternative products to replace Telkomsel, aka Smart Jump, remains.
How is the result ? Hmm… that’s pretty good in my opinion, in less than a week, he’s already spent 100 of these EVDO modems. Though the price is relatively expensive, Rp. 999.000,00 per seed. I myself also splashed hockey from this modem. I started marketing my friends.
One of the marketing strategies that I use is to invite my friends to play online games. Well, they finally complained because the internet connection was bad and couldn’t play the game. There I entered with all the advantages of smart, starting from a stable, fast connection, and cheaper monthly fees, postpaid payment methods, being able to make calls and sms, the rates are cheap again.
However, again, marketing is not an instant job. It takes time, relationships, and our sincerity. A Bun, who used to flatly refuse the smart evdo modem that I offered, finally bought it. Unfortunately, I didn’t buy it from me, but from my sister because she was a school friend of mine.
Anyone can be a successful marketer, no matter what your personality is. All you need to do is tell stories about your product, meet their needs, and build a relationship with a genuine heart. Use strategy in their marketing, don’t just crash. Finally, don’t be pessimistic about the situation, keep fighting because it’s better to die for a purpose than to die in vain.
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