We all want to successfully record new sales every day. However, we always encounter stumbling blocks that can derail the creation of sales. For example, the use of CRM (Customer Relationship management) is wrong and tends to be messy, poor lead quality and lack of communication between teams that hinder sales success.
A mature follow-up strategy will be the key to face these challenges. Do the right follow-up techniques in the following ways to achieve your sales success.
- Prioritize follow-up based on Customer Lifetime Value (CLV)
All companies should be able to screen leads, because they do not promise anything to the company. Choosing to follow up with quality is the right step to get sales. To get those results, you have to pay attention to the CLV of the lead. CLV is very influential on follow-up because:
CLV can identify long-term sources of income.
CLV can help and build a follow-up strategy for prospects who have the potential to repurchase in the future.
2. Prioritize follow-up based on data
Email is one of the best ways to follow up communications for leads. However, before you send an email, you must describe the data you have such as interests, needs and level of urgency of the problem. To get more detailed information, you must combine your CRM and CLV data.
3. The art of communication in follow-up
Communication with prospects is not just communication, you must master all aspects of communication to streamline your process. Communication will be a very significant sales force for your sales. If you haven’t mastered what it takes to communicate, start studying now.
4. Optimize CRM data
CRM is not the main tool in increasing sales, but CRM is to help you in improving the relationship between the company with leads / prospects and customers. CRM is the data center for you and how to help you to follow up. Maximize the data that you will store in the CRM application with quality data. With quality data, you can prioritize the right prospects for you to follow up.
The need for digital IT is needed in daily activities, Bead IT Consultant is the right choice as your partner, visit our website by clicking this link: www.beadgroup.com