- Content Marketing
Content is everywhere and everyone is doing it, so my advice: do your best or leave it altogether. Make content that is interesting and in accordance with the character of the audience you have. Here are the steps in doing good content marketing.
- Identify the main goals and who the target audience is
- Create a year-long content planning calendar
- Provide content to the implementation team
- Review every content to be published
- Create relevant images/freebies
- Determine the message / caption on social media
- Publish quality content
- Distribute content using social sharing sites
- Respond to comments from readers
- Email Marketing
How often do you open email. Therefore, before you do email marketing, make sure the content of the email you send is in accordance with the needs of your target market. The more specific the better the results you will get. Here are the brief steps to get started.
- Make a plan and set goals
- Create designs and layouts according to the brand’s character
- Write interesting email copywriting
- Learn and take advantage of automated email marketing tools
- Test and evaluate the email to be sent
- Create an email delivery schedule
- Analysis of results for future improvement
- Search Engine Marketing
In general, search marketing can be divided into two categories, namely paid and organic. Paid means you have to pay every time your business website appears in Google searches. Because I have discussed organic SEO optimization many times, in this article I will provide the stages for paid Search Marketing (PPC advertising) only.
- Define who your target audience is
- Determine the advertising budget
- The most optimal and market-appropriate keyword research
- Write copywriting that provokes reader clicks
- Create relevant landing pages for each ad
- Get feedback from team members
- If possible use the split test method
- Schedule ad serving
- Measure and analyze the results of your ads
- Social Media Marketing
Marketing through social media like Instagram and Facebook looks easier. In fact, marketing our products or services on social media has more challenges: very tough competition. If you want to be successful in social marketing, follow these short steps.
- Create content and posting schedule
- Pay attention and learn what types of content are trending
- Curated content from external/competitor accounts
- Monitor comments and make positive interactions
- If possible
- Influencer & Media Buying
Influencers are required to creatively create content rather than just following the orders of a director like artists in general. Not only business, current political figures also seem to be more experts on this issue, oops.
- Thoroughly research the influencers that will be used
- Set the goals of the campaign to be published
- Determine who the target audience is and match it to the influencer profile
- Formulate the main message you want to convey
- Follow up according to the set target
- Review existing results and set new goals
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