Research firm Canalys estimates that in the second quarter of 2009, Android had a 2.8% share of smartphone sales worldwide. In the fourth quarter of 2010, this number jumped to 33%, becoming the world’s best-selling smartphone platform. As of the third quarter of 2011, Gartner estimates that more than half (52.5%) of the global smartphone market is dominated by Android. According to IDC, in the third quarter of 2012, Android controlled 75% of the global smartphone market share.
In July 2011, Google revealed that there were 550,000 new Android devices activated daily, an increase from 400,000 per day in May, and in total, more than 100 million Android devices were activated worldwide, a growth of 4.4% per day. week. As of September 2012, 500 million Android devices have been activated, with 1.3 million activations per day. In May 2013, at Google I/O, Sundar Pichai announced that the total number of Android devices that had been activated was 900 million.
Android market share varies by location. In July 2012, Android’s market share in the United States was 52%, and increased to 90% in China. During the third quarter of 2012, the Android smartphone market share worldwide was 75%, with a total of 750 million activated devices and 1.5 million daily activations. In March 2013, Android’s share in the global smartphone market was led by Samsung products, which amounted to 64%. Market research firm Kantar reports that Google’s platform accounted for more than 70% of all smartphone sales in China during this period. Still in the same period, the level of loyalty to the use of Samsung products in the UK (59%) is the second highest after Apple (79%).
As of November 2013, Android’s market share is said to have reached 80%. Of the 261.1 million smartphones sold in August, September and October 2013, approximately 211 million were Android devices.
Gartner, Inc. is an American information technology research and advisory firm headquartered in Stamford, Connecticut, United States. The company was known as the Gartner Group, Inc. until 2001.[1] Gartner generally reviews the latest market information related to the world of information technology using the sensation cycle and magic quadrant methods to visualize the results of their market analysis.
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