Definition of Indexing
Indexing is an important part of search engines. The term works side by side with its two counterparts, namely crawling and ranking. These three things become one unit in the work of search engine optimization (SEO). Indexing is a process carried out by the search engines themselves, including Google. Broadly speaking, the way indexing works begins with the content analysis process. Search engines will analyze the keywords on a website and make sure that these keywords are relevant to the content. Then, web crawlers and web spiders visit various pages on a website and collect information on them. So, when someone searches with a keyword, it is easy for search engines to find relevant sites. Indexing or web indexing is one part of search engine performance. Broadly speaking, the work of a search engine consists of three stages, namely crawling, indexing, and ranking. In the crawling stage, search engines explore various sites on the internet through the URLs they find.
1. Take advantage of Google Search Console
The best way to get into the Google index is to use SEO tools, one of which is Google Search Console. This Google product has a myriad of benefits that you can enjoy for free. You can monitor crawling, index errors, and website security. In addition, you can include your website so that it is easily indexed by Google.
2. Create content
Whatever type of website you have, make sure there is quality content in it. Create content that is relevant to your website. The reason is, Google will find it easier to crawl a website that has content. So, your website will be indexed by Google more easily.
3. Increase internal links
Just creating content is not enough. You need to complement your content with internal links. Quoted from Backlinko, an internal link is a hyperlink of a word in your content that refers to another page in the same domain.
4. Get backlinks
Indexing is a process that deals a lot with content, including links. Therefore, internal links are not enough. You still need to get backlinks as a way to get into the Google index. In short, backlinks are links that are on a website and point to your website, as quoted from Ahrefs. If there are other websites that provide a link to your website, you get a backlink from them. Quality backlinks are very important in indexing because Google will see it as a quality website as well.
5. Create a sitemap
The next way to get in the Google index is to create an XML sitemap. An XML sitemap is a list of web pages created for search engines to make them easier to find.
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