In marketing, you must be familiar with CMO. If some of you are still confused about what CMO is. Let’s look at the following explanation.
Definition of CMO
A CMO is a position that is part of the marketing division. CMO stands for Credit Marketing Officer and CMO is most commonly found in finance or leasing companies. Companies engaged in financing generally also have a CMO. In addition, CMOs are also often found in bank institutions. CMO is a type of field work so it is very suitable for those of you who like to work outside the office. Meanwhile, nowadays, it seems that fewer and fewer people are willing to work in the field, including as CMO. Public interest in work done outside the office or in the field seems to be decreasing so that this can have a bad impact on the survival of a company. If this happens continuously and is left unchecked then this will make the company suffer losses. Because after all the people who work in the field, especially the marketing team, are the spearhead for a company. Through this marketing activity, a company can get a sales turnover. Even the company’s profit can increase if the marketing team can do its job and successfully achieve the target. Although working as a CMO requires a lot of time for you to work in the field, in fact the incentives and benefits received by a CMO could be greater.
CMO Duties and Responsibilities
A CMO certainly has important duties and responsibilities in a company. One of them is carrying out the marketing function. CMO must be able to attract and get customers. The more consumers who become customers for the CMO, the greater the incentives that will be received by a CMO. In addition, a CMO also has another task that is no less important, namely analyzing data on credit applications by consumers. Basically, a CMO must master the skill of calculating the DSR or Debt Service Ratio of prospective customers to be proposed. Through this calculation, the CMO can estimate whether the prospective customers obtained can be accepted or rejected by credit analysts. The CMO should also carry out survey tasks like a surveyor. Because a CMO must understand the condition of the prospective customer’s house. By conducting a survey, the CMO can determine the quality of consumers and also determine whether later this consumer credit application will be accepted or rejected. It is necessary to know further several things that become aspects of a survey, namely the monthly income of consumers and the number of burdens or dependents on consumers. In addition, the type of work and the condition of the consumer’s home are also taken into consideration in the survey. A CMO also needs to maintain the smooth running of the consumer’s monthly credit which is the responsibility of the related consumer. In other words, CMO is not only concerned with marketing but also the quality of consumer credit. At least consumers should not be late in making payments every month. In this case, a CMO should maintain the quality of consumer credit installments every month so that payments or installments can be paid before maturity. The last task of the CMO is to maintain good relationships with consumers. If a credit analyst has given approval to a prospective customer or customer, the CMO needs to maintain the quality of the consumer. Payments made by consumers however also affect the performance of the CMO. Because CMOs will be considered successful if they get consumers who are disciplined in paying installments.
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