In today’s world of marketing, using a digital basis or online-based has now started to run as a business. Even though it can be said to be so crowded, it turns out that not all startup businesses are also able to be successful. Apart from the increasing level of competition, the failure of a startup business like this often occurs because of a marketing error factor that is mostly done by these companies. The effects of the wrong marketing strategy can indeed cause things that are more crucial for the company. This happens because these errors can further make the wheels of the business unable to run smoothly causing failure. The following are things that marketers should avoid:
- Relying Too Much on Online Marketing Strategies and Ignoring Offline Marketing.
It’s fine if you want to run an online marketing strategy because for now the online market share is still very wide. However, if you rely too much on online marketing strategies, then startup companies may become more and more trapped in stagnant (fixed) marketing. So because not all consumers understand online marketing content, then you also have to run offline marketing. By running a mix of online and offline marketing, your marketing strategy will become stronger and able to run more optimally.
- Unable to Evaluate His Own Strategy.
To assess whether or not a marketing strategy has been carried out so far, it is necessary to have an evaluation. For this reason, a marketing evaluation process like this will be very important for this type of startup company to carry out. Because judging from its own status as a start-up company, then of course the existing expenses, including marketing costs, will also have a big impact if they don’t produce results. Therefore, to assess whether or not a marketing strategy has been implemented, it is necessary to have an ongoing evaluation. So after doing marketing between you and the team, you must evaluate together to find out the level of effectiveness of the marketing strategies that have been carried out so far. If indeed the marketing strategy that has been carried out so far is not effective or it feels like it has failed, then you need to replace another marketing strategy.
- Too Focused on Competitors and Forgetting Your Own Ability.
A marketing strategy that only focuses too much on competitors can also be the most fatal mistake that is usually experienced by startup companies. Only focusing too much on your competitors can indeed fail you in getting a much bigger chance of getting customers. This is because your product and that of competitors already have their own characteristics. So from here you must be able to create a strategy that is specifically able to be a match, even if it can be better than what the competitors do. Indeed, you can look for marketing ideas and inspiration from anywhere, but what you must always remember is that not all techniques and strategies can be imitated continuously. Because this will make you and your company less creative and make your business only run in the middle without being able to move forward.
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