- Gimik As a Marketing Strategy
Gimik as a marketing strategy has recently begun to be looked at to raise the name or increase brand awareness of a product. There are good gimmicks, and many use bad gimmicks. A successful gimmick will certainly increase sales, thus generating a lot of profit.
- What is a gimmick?
Gimik is a marketing strategy that is deliberately designed to attract the attention of potential customers. Gimik accentuates differentiation (differentiating factors of a product with other forms), positioning, and using creativity to be able to attract the interest of potential buyers.
- What is an Example of a Gimiki?
Doing gimmick does not have to ‘sell’ personal stories to be understood by the wider community. There are still many attractive and interesting gimmick ways without having to spit things out in the personal realm.
Below is an example of a gimmick as a marketing strategy.
- Catchy Name
Please give the product a name that is catchy, easy to remember, easy to pronounce, and catches the eye – when you mention that one ‘name’ your mind immediately turns to the product. Call it ‘Apple’, surely people will be associated with certain computer products.
- Dare to be Different
Suppose you are preparing a menu to open a food stall, dare to experiment in creating recipes. Many ice cream outlets sell various types and flavors of ice that consumers are interested in. Take, for example, the new menu, es kepal milo, which is truly a breakthrough. Even though the shape is just a kind of shaved ice that is compacted, then added thick milo and given additional toppings. The different ‘ice cream’ invites the curiosity and interest of many potential buyers. It’s no wonder that in a short time Milo’s ice balls became booming.
- Use Advances in Technology and Social Media
When launching a product, use the live streaming video facility, either through Instagram, Youtube, and others. Use social media tools to keep potential customers connected to the product being promoted.
- Advertise in Unusual Ways
Creativity does not always mean expensive. Installing the product as a protective glass for the back of the car can be used as an alternative to advertising. Painting a car with a company logo or product logo is also an interesting way to have a smile.
- Give Time Limit
Take advantage of the special time to give discounts. Certain times can take national holidays, religious holidays, or other special days.
- KIS aka Keep It Simple
Sometimes it’s best to do no gimmicks at all. Good quality products at reasonable and affordable prices have been able to win the trust of potential buyers and bring many benefits. The early days of building brand awareness can be tough and difficult times.
- Take notes
Take note of every gimmicky marketing strategy that has been done. Which has been successful and has brought both profits and trust from many potential customers. Which gimmick strategy doesn’t work and actually hurts sales? Although it almost always succeeds in attracting potential consumers, gimmicks actually have two chances that are equally likely to succeed or fail.
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