Definition
interactive content is content in which visitors can actively participate. So, they don’t just passively read, watch, or listen to the content we provide.
This type of interactive content will certainly be more attractive to users.
The reason is, they can interact directly with the content so that users can have a more unique experience.
Benefits of interactive content
Some of the benefits of interactive content
- Increase website traffic
When your website provides a variety of interesting interactive content, of course it will be a special attraction for visitors.
Moreover, if the content provided is quite diverse, surely visitors will feel at home on your website for a long time. In fact, they will always come back to your website to try any content that they find very interactive and worth trying.
- Increase brand awareness
Every brand certainly wants to make its brand name better known by many people. However, increasing brand awareness is not an easy matter.
A mature strategy is needed so that the brand name can be widely known. In addition, creating interactive content is also reliable.
Examples of interactive content
Quizzes
Quizzes are one of the most popular types of interactive content and can become a magnet for many people. When compared to static content, website visitors will definitely be more interested in trying more interactive content such as quizzes.
There are many kinds of quizzes here, not only quizzes that are educational and provide knowledge users.
Assessment
This interactive content is almost like a quiz and is often used by brands to attract new visitors.
In general, assessments will give different results depending on the answers given by the user.
Surveys and polls
Surveys and polls must be familiar, right? Many brands take advantage of this to ask for feedback from customers.
In addition to providing feedback on products, brands also take advantage of this to find out more information from their customers.
Interactive videos
Video is one of the most popular content today. This trend is predicted to continue to grow over the next few years.
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