If you talk about marketing, it must have something to do with the proposal. You must be familiar with this word proposal. But do you really understand this proposal? Then let’s look at the article below.
Definition of Proposal
A business proposal is a written document prepared by an entrepreneur that describes all relevant elements, both internal and external, regarding a new business or project, or it can be said that a business proposal is a written document that contains a new business being planned. The business proposal should be original/pure made by the entrepreneur himself and not just copy someone else’s business proposal. The business proposal includes goals and strategies. Goals are what the company achieves while strategy is the direction of action to achieve business goals. Business proposals cannot be prepared arbitrarily, because the business proposal is a clear description of the business to be proposed. In other words, the business proposal determines the future of the business.
The terms of a good proposal include:
- Clear (Clear)
What is meant is clear, the proposal must be able to clearly describe business activities, especially regarding:
Business fields,
Ownership status,
Required business license
Forms of cooperation offered,
Labor,
Competitor,
- Raw material.
- Short (Conscice)
Proposals must be written briefly without forgetting the rules of writing and reducing the clarity and completeness of the proposal. Please remember, that the business world always has to keep up with developments, therefore delivering something short and on target is a must.
- Complete
The proposal must be made in full, meaning that the proposal must be made with supporting information. Complete information, especially regarding competitors and market opportunities, will greatly assist business implementation. Efforts to cover up information will make a boomerang for business managers, because in time it will be known as well.
- Correct
The truth of the proposal is greatly influenced by the conscience of the maker. Do not let because you want to convince and make the proposal as attractive as possible, the compiler hides information that is considered less profitable. If at any time it is discovered that the proposal is untrue, the good name and credibility of the author is at stake. It is a very difficult thing to convince people, if they have ever lied to them. The main basis of business is trust, therefore trust is something very expensive.
- Up to Date
Accuracy and provision of supporting data is very necessary in the preparation of the business. The rapid development of science and technology requires business activities to follow suit. Such a business proposal must be made according to developments. Development is not only limited to the development of science and technology, but also the development of the role of values held by society.
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