The dynamics of graphic design/visual communication are always closely related to technological developments. If we look back, when information technology began to dominate the world in the mid 90’s, in Indonesia there was a massive ‘eviction’ of manual designers. Professions such as paste-up artist, set-up, stencil maker, were replaced by computer user designers. That’s when the entry of the major currents of the Industrial Revolution 3.0.
Around the 2010s, instant graphic design activities became more and more widespread. The use of ready-made designs, such as templates, mock-ups, clipart replaces designs that start from scratch and research that is considered expensive and long-winded. As a result, design is increasingly not seen as a process of finding solutions, but only as a make-up/decoration.
With this way of thinking, designer groups began to appear in the village. Farmers, factory workers, construction workers are now turning their professions into designers for design contests on the internet. How not to change professions? The previous wage of Rp. 450.000,- per month for workers, after becoming a contest designer, it can increase to Rp. 20,000,000 per month, if you often win contests.
The phenomena above are some of the manifestations of the Industrial Revolution 4.0 in the field of graphic design in Indonesia. In this shifting design context, anyone can be a designer. Even handheld technology and its applications now really allow us to design anytime and anywhere through dozens of instant design apps that are ready to be downloaded and used for free!
In the Kompas newspaper May 3, 2017 regarding the impact of the Industrial Revolution 4.0 on professional fields, it is predicted that the work of graphic designers/visual communication will still exist. The prediction may be correct, but the substance of the design and the future performers are increasingly changing. The following are some expert forecasts regarding the influence of the Industrial Revolution 4.0 on the field of Graphic Design/Visual Communication Design:
– All work equipment will be interconnected on the internet (IoT/Internet of Things), and artificial intelligence (AI/Artificial Intelligence) will be embedded in it. Rob Girling (Artefact design consultant) estimates: graphic design software/apps will create hundreds of alternative layouts/logos in real time, users just need to provide text and images.
– Because the design work is getting easier, it can be done by anyone. The impact, according to Duane Bray from Ideo: in the future the position of designer will not have to be held by those with a design background, the important thing is to be open-minded and have high learning intentions.
– Three-dimensional printing (3D printing), robotics, VR/Virtual Reality, AR/Augmented Reality will become common. According to John Maeda (designer and technologist): designers will be divided into two types, namely Classical Designers, for example Graphic Designers, Interior Designers, and Computational Designers (computational designers), namely those who work with codes and programs. This computational designer is a hybrid (combination), can work on classic designs, is also familiar with technology. The head of the Department of Integrated Design at the University of Texas, Doreen Lorenzo even predicts the role of Classical Designer will soon die and be replaced by artificial intelligence, in the future all designers will be hybrid.
– Over time, design is no longer a stand-alone field, its existence is becoming more and more subtle as it fuses with business, technology, education, and other disciplines. The boundaries between the design area and the rest will become increasingly blurred. According to Cees de Bont (Dean of the School of Design, Hong Kong Polytechnic University): in the midst of such conditions designers need to expand their knowledge of fields outside of design, as well as their skills in technology, communication and business.
The need for digital IT is needed in daily activities, Bead IT Consultant is the right choice as your partner, visit our website by clicking this link: www.beadgroup.com