Video marketing is a business marketing method that uses video content. Video marketing is the most preferred marketing strategy by prospective clients before using or buying a product.
Then how to make a good video marketing? Here are 5 ways to create video marketing:
- Evaluate the Content You Need
Before making video marketing, it is necessary to evaluate the content first. The goal is that the videos you make are relevant to your business and more targeted.
In evaluating content, there are 2 stages that you must do.
- Determine the type of content that suits your business.
- Find out your business target.
2. Create a Video Design
Video design aims to maximize the video you produce.
To make a video design you can use a storyboard or script. The storyboard consists of thumbnail images that can describe your video later. While the script is in the form of text about the important points that you will convey in the video.
After creating a storyboard or script, another thing you need to pay attention to here is a host or speaker with an attractive voice and appearance so that people are interested in watching your video.
3. Record and Edit Your Video
Now it’s time for you to do a video recording after determining the content and designing the video. In order for the recording process to run well and produce quality videos, there are several devices you need such as a camera, microphone, or tongsis (selfie stick).
After recording the video, edit the video for maximum results. You can take advantage of several applications that can make it easier for you, such as AVS Video Editor, Sony Vegas Pro, Adobe Premiere Pro, and many others.
4. Do Video SEO
To do video SEO, the things you need to do are:
- Create a video file name before uploading.
- Use the right keywords.
- Specify video title
- Create Closed Caption
5. Choose the Right Video Marketing Place
The last step you need to do is determine where the video marketing that you have made is as good as possible. Whether on the website, social media, or Youtube. We recommend that you use all of these platforms to further maximize your video marketing.
Video marketing will be better if it is supported by paid advertising on Youtube or Facebook. Because, by advertising your video, it will be easier to reach more potential clients.
If you are marketing your video through social media, the thing you need to pay attention to is the upload ‘time’. There are certain times that are right and wrong to upload videos to social media.
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Thus our review article about 5 ways to make video marketing. Hopefully useful and thanks for visiting.