- Definition
Marketing tools are the weapons of everyone who works in the marketing department. By using the right marketing tools, the chances of a successful marketing process will be even greater.
- Examples of marketing tools
Some of them you may use on a daily basis, although they are more personal.
- Mailchimp
This tool will maximize the use of email marketing, as the name suggests. Since 2001, MailChimp has been established, even when the use of email marketing is not as popular as it is now. MailChimp also has a self-service support feature, so it will make it easier for you to operate it. In addition, you can use this tool for free, if you are a beginner in the world of marketing.
- Hubspot
This software is known by those who often use online marketing. The popular slogan of this tool is “HubSpot is ready to channel your business, from attracting to getting closer to customers”. HubSpot will help you access the following things: Blogging, SEO, Social Media, Websites, Lead Management, Landing Pages, Calls-to-Action, Marketing Automation, Email, to Analytics. Seeing what it can do, it’s no wonder that HubSpot is called “all-in-one marketing software”.
- Trello
Trello can help you maximize content marketing. He is also a tool that can make you manage online marketing well, especially in terms of managing projects that are done as a team.
- Hootsuite
These marketing tools will help you in social media marketing. Hootsuite can help determine a schedule for posting marketing content to social media. He can also be a medium where the marketing team discusses.
- Google analystic
This free product from Google can help you track customer habits, from when he accesses something to how long he accesses it. If you want to be proficient in the world of marketing, this Google Analytics will really help your work.
- KISSmetriks
By using KISSmetrics, you can monitor how far your business is going. It can look up a person’s habits, from what they clicked on to which pages they visited. However, these tools are paid, and are usually used when a business is already advanced.
- Followerwonk
This type of marketing tool can also help those of you who take advantage of social media marketing. Unfortunately, Followerwonk can only be used on Twitter.
- All in One SEO Pack
This tool has several plugins in it, which are a mix of SEO analysis tools. Some of them are XML Sitemap support, Advanced Canonical URLs, and Automatic generation of META tags.
- Buzzsumo
This product is suitable for people in the marketing world who want to know what market is right for their business. With BuzzSumo, the marketing team can find out who their competitors are in the business they are in.
- Crazy egg
This type of marketing can be used to check sites. In it there are several neat features, such as Heatmaps and Mouse Recording, Analysis and Reporting, Platforms and Integrations, Targeting and Personalization, and Research and User Feedback.
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