Marketing is currently one of the industries with quite a high demand among job seekers. Moreover, the development of the digital world has made the scope of work in the marketing world to this day continues to expand. For this reason, work in the world of marketing becomes significant for the company. But what are the stages of work/career paths in the marketing industry? What are the responsibilities like?
Stage 1 – Entry-level Jobs in the Marketing Industry
For a student who has just graduated from college, or for those who have never had experience in the marketing industry before, for the initial stage it may be possible to look for a position at this entry-level stage. Interestingly, when we are at the entry-level stage, we can choose a job that suits our passion, because the field is quite wide. The variety of fields in the marketing industry can make it easier for us to accommodate what we are interested in. Here are some jobs that can be run in the marketing industry, including:
- Account Coordinator
- Social Media Coordinator
- Project Coordinator
- Marketing Coordinator
- Public Relation Associate
Jobs at this entry-level stage may still be fairly basic and are more about understanding the business they are in, which can be undertaken while honing soft skills that are important for their long-term career development.
Stage 2 – Marketing Manager
The next career path in the marketing world revolves around management. The task of a Marketing Manager is more on forming, maintaining, and evaluating the marketing strategy that is being or will be carried out by the brand. An important character that Marketing Managers need to have is the value of leadership, because they need to lead the execution of the marketing strategy and maintain the process, while still fostering the development of employees who are at the entry level stage. Some of the positions at this stage include,
- Advertising Manager
- Public Relations Manager
- Promotions Manager
- Brand Manager
- Sales Manager
Stage 3 – Director of Marketing
The main task of a Marketing Director is usually focused on marketing strategy. After a director receives research and reports from the Marketing Manager regarding market conditions, customer data and activities carried out by competitors, a Marketing Director will later adjust these various conditions with the strategies he has built, so that business goals can be achieved by the company. The positions that can generally be achieved at this stage are,
- Director of Marketing Research
- Director of Advertising Sales
- Director of Media
- Director of Public Relation
- Director of Marketing Analytics
Stage 4 – VP of Marketing
The role of a Marketing Vice President requires a mix of leadership, technical and business skills. VP Marketing also often acts as a spokesperson for the company. Apart from the other duties of VP Marketing, they also need to work with people from other departments to reduce the gap between departments and strengthen the bonds. A VP also needs to find out how to make the product or service offered by the brand even better. Usually there are two important positions held by someone who is at this stage,
- VP of Brand Development
- VP of Digital Marketing
Stage 5 – Chief Marketing Officer
The Chief Marketing Officer is the top position in the marketing industry. Once someone is in this position, their responsibilities cover all marketing lines of the company, including developing and planning strategies, as well as overseeing the execution of any ongoing marketing initiatives. The CMO will report all of his work to the Chief Executive Officer (CEO) and be responsible for the ROI of all marketing activities carried out by the company.
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