SURABAYA – Due to the Covid-19 pandemic, the property market is increasingly sluggish. Even so, developers continue to strive to increase sales. One of them is by changing the strategy to strengthen digital marketing. According to the Marketing Manager of CitraLand Driyorejo CBD, Andreas Yosianto, currently there are still many who are looking for a house. However, due to Covid-19, many are delaying buying now. However, for certain groups who need a house, both for habitation and investment, they still want to come to find a suitable house. Therefore, a new strategy is needed to attract them to continue to be interested in buying property. “Now there must be social distancing. So it’s also impossible to make a rather crowded event. So what we optimize is digital marketing,” said Andreas. He believes that by strengthening digital marketing through social media sharing (social media), his party will be able to keep sales from dropping too far. Because consumers can still communicate and see the various property products offered. “It’s a pretty good response. Every day there are always people who come to the office after seeing the products offered through digital marketing,” he added. In addition, his party is also still actively opening up opportunities for consumers who want to visit the project to see the sample houses that have been prepared. This sample home visit received a good response, especially on Saturdays and Sundays. “Our sample house visits are open every working day and Saturday and Sunday. Many deal after seeing the sample house. We provide six sample housing units with prices starting at Rp 800 million,” he said. Another strategy is to give customers the option of accelerating mortgages by paying only five percent down payment and one payment. The mortgage interest is light, only 3.63 percent in the first year. “Many people are interested in this program. In addition to the fast process and low mortgage interest, we also provide various bonus vouchers worth millions of rupiah,” said Andraes. (fix/nur).
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