Definition of Viral Marketing
Viral marketing is a promotional strategy to create viral advertisements. Spread faster in a short time, like a virus. What makes it a little different from other strategies is that viral marketing relies on an audience to be its promoter. They are the ones who willingly pass it on to others. In addition, the viral marketing strategy also applies not only to large businesses. Even those of you who just have a small business can use this strategy. Provided, your content can really attract attention.
Viral Marketing Example
The first is Go-Jek, whose billboard went viral in 2017. This billboard was deliberately kept simple, and without using a lot of color/image touches. With just a long article, they can attract the attention of many people. More creatively, Go-Jek is deliberately looking for the right spot. There is another example of Lazada’s billboard which had become a topic of discussion in cyberspace in 2017. He deliberately put the billboard upside down, to grab people’s attention. From the two examples above, it can be concluded that the viral advertisement did not happen suddenly. Everything is done with a certain strategy.
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