The following are the steps to maximize UGC in your business:
1. Always Ask Permission
No matter the type of content created by the user, you must ask permission to request. If you just use UGC without permission, it will leave a bad impression on users. So ask permission first. Also show that you value their content by praising it. This way, users are happy to give you permission.
2. Include Source
Even if you get permission, don’t forget to source from UGC. You can add a source with a username tag on social media, write a user’s website, write their YouTube channel, or say their name directly. Listing the source means that you value the creator of the content. That way, they will be more enthusiastic about using your product in the future.
3. Offer Rewards
If you want consumers to always give UGC, provide them with an imbalance. There are many ways to provide balance. Starting from holding contests, giving discounts on merchandise whose content follows, and many others. However, don’t focus too much on balancing the UGC creators. Because, based on a survey, only 32% of users make UCG because of the imbalance in the lure. Meanwhile, 60% said they created UGC to get likes or not to get content.
4. Make Sure Users Know What Content You’re Looking For
You need to determine what type of content you are looking for. Be as specific as possible to make it easier for users to create the content you choose. Once you know what is needed, immediately spread the info. You can do this through posts, stories, account bios, on websites, in physical stores, even in product packaging.
5. Use Search Feature
Social Mention lets you monitor any info on social media. Starting from general things such as brand mentions or hashtags, to info related to certain topics or content. If you find appropriate content, contact the user immediately and ask for permission. Don’t forget to also tell the creator of the UGC campaign you’re running. The creator must apply the appropriate terms and conditions in the content he creates in the future.
6. Study the User Generated Content You Collect
UGC can also be a means to conduct market research. You can simply view and analyze the various UGCs that have entered. From there, you will monitor consumers who are expected to be used for further marketing strategies. For example, you may find that consumers tend to use your product in conjunction with other products. This way you find opportunities to collaborate with other brands in your next marketing strategy.
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