We have some tips that you should pay attention to so that experiential marketing can be successful and viral.
- Have a Clear Goal
Setting clear goals is an important step that you can’t miss. Because goals can help you understand what you really want to achieve with experiential marketing. So you can focus more and make it easier to create experiential marketing concepts that will be run.
Beberapa contoh tujuan experiential marketing adalah:
Expanding brand awareness
Get leads
Introducing new products
Promoting certain services/products
2. Original and Not Fake
The main purpose of experiential marketing is to build a personal connection with your customers. So it’s natural that experiential marketing must be original and not made up. In other words, experiential marketing must reflect your brand identity so far.
3. Must Tell Something
Stories are one of the most powerful ways to leave a lasting impression on your customers. Through stories, you realize and acknowledge the difficulties that consumers have. And at the same time, also offer solutions through your brand. The more personal and relevant your story is, the more likely it is that experiential marketing will be successful.
4. Don’t forget to follow up
Experiential marketing goes on because you have to keep the momentum going by staying in touch with consumers.
How to? You can apply email marketing, contact via social media, to send letters even after the event is over. Then, allude to the stories or messages you conveyed in experiential marketing.
That way, your brand will still ring in consumers’ heads even though the event has long been over. Plus, you will also get valuable leads for the business going forward.
5. Ask for Feedback from Consumers
Not every day you deal directly with consumers, right? Therefore, experiential marketing is the right time for you to get feedback from consumers.
You can ask for feedback regarding how consumers see your brand, what consumers like about this experiential marketing, and so on. Don’t be afraid to ask questions, because chances are your customers will be happy to answer them.
6. Encourage Social Sharing
As you know, experiential marketing is a place for consumers to actively interact with brands. Well, good experiential marketing does not only provide direct interaction, but also in cyberspace.
Therefore, your experiential marketing should be able to encourage consumers to share these moments on their social media (social sharing). Whether through User Generated Content, the use of certain hashtags, online contests, and so on.
7. Measurable
How do you know if experiential marketing is a success or a failure? Yup, by measuring it. Measuring your marketing strategy can help you to know what needs to be improved, what needs to be improved, to plan the next marketing strategy.
Oh yes, the measurement metrics used can vary depending on your experiential marketing goals. For example, your goal is to increase brand awareness. So, the metrics to measure it are mentions on social media, number of likes, sharing, and so on.
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