Everyone has their own capacity to generate ideas for a job. But of course there are certain things that can be minimized to avoid mistakes. One of the jobs that requires a lot of care is designing a logo. Not only dealing with clients, but we must also be responsible to the public. Make a good design and be proud when your logo appears in various media. Here are some things that a designer can make mistakes when designing a logo (continued from the previous article: 10 Things: Avoid When Designing a Logo) so that you need to pay attention so that you can produce an original work born of creativity. Unoriginal design. Your logo should be purely from your ideas and thoughts. Logo and branding strategies are part of creating something unique and memorable for your clients and consumers. Vague / unclear. Every logo should convey a message to the audience. If a potential customer knows nothing about your client after seeing the logo, then you have failed. rasters. Many try to be a logo designer when they only know photoshop. Remember that the logo must be scalable. Using vector software like Illustrator or CorelDraw is the best way to create a logo. Enlarging or reducing the image will not affect the quality of the logo. Too complicated. Many new designers try to complicate their logo by adding too many details, too many words, slogans, etc. Keep it simple! Your logo will be more impressive. Too much effect. In general, you should avoid excessive bevels, shadows, textures, filters and other effects that are too exaggerated. In the future, the logo will be used in various media so this must be considered. Using too many types of fonts. Try to stick to one font-style (maximum two) in your logo design. This rule is especially true when you are ONLY doing logo designing work and not for other design work like poster or brochure creation. Cannot be used in black and white or grayscale format.One important thing to remember about a logo is that it will often be used in black and white or grayscale output. One-color faxes or prints will use the logo in one-color format. Not paying attention to the application to the media. When creating a logo, don’t just think that a logo will only appear on the internet (unless the client says so). For a large company, the logo will appear in various media. Consider that your logo will be applicable to many media in the future. Internet, print, border, sticker, manual screen printing, t-shirt, signboard etc. Too abstract. An abstract logo can be a professional look for a company. They do not have to clearly visualize what the goals of the company itself are. However, designers themselves need to think about when is the right time to use an abstract logo. Bad Color Combination. Psychologically, each color has its own meaning and significance. Try to adjust the colors you use by looking at aspects of the company that owns the logo and the audience that is the target market.
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