- Interpersonal communication
Being an intermediary between the company and the public, you are required to be skilled in communication. You must be able to communicate with various kinds of clients and customers and through various media.
2. Public speaking
Public speaking is different from interpersonal communication, but public speaking is also a skill that must be possessed by a marketing executive. Someone who is good at interpersonal communication, does not necessarily have good public speaking skills. Public speaking requires a higher self-confidence than interpersonal communication.
3. Writing ability is equally important
In addition to good communication and public speaking skills, of course, marketing executives must have good writing skills. Without this ability, you will find it difficult to promote goods and services through writing. If you have good writing skills, then you can adapt various writing styles for various needs that suit your target market.
4. Detail-oriented
Why does a marketing executive have to be a conscientious person? As a representative of the company, a marketing executive will deal with many people, so of course being careful is very necessary. The small mistakes you make may be read by the client and this can be a negative assessment for the company.
5. Accurate and have analytical skills
This ability is very much needed when you have to determine the right target market. In addition, this ability is also useful so that you can find out what the market wants, so you can develop your product or service according to that desire. Without good analytical skills from a Marketing Executive, companies will find it difficult to develop the products or services they offer.
6. Creative and innovative
Creativity is almost needed in all kinds of work. Creativity is like the ‘fuel’ of all the skills needed. With creativity you can communicate, write, analyze and make strategies in a more effective or more efficient way.
7. Persuasive and negotiable
Of course a marketing executive must have persuasive and negotiation skills. Marketing Executives do not just introduce a product or service, but also must as much as possible invite people to buy products or use the company’s services. In addition to persuasion, negotiation skills are also important so that a transaction can resolve and meet the standards of both parties, namely consumers and producers.
8. Ability to work together in a team
Marketing Executives will not work alone but must also communicate with other divisions. Therefore, you must have the ability to work well together. Because maintaining communication and delegating work are two things that you definitely have to do.
9. Technology-savvy
In this digital era, of course, a technology savvy Marketing Executive is really needed. Especially if you want to work as a marketing executive at a startup, where your understanding and ability to use a number of tools will greatly support your work.
10. Ability to handle stress
Working in the marketing field will always be pursued by a deadline or target. When the pressure comes, you shouldn’t panic. Don’t let that pressure turn into stress that can ruin your performance, okay?
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