Video is often seen as a medium rather than an industry, and this is not wrong. But more than that, video is actually a container for content, a strategic method of conveying a message with multiple marketing layers. The following are important things to know about video marketing:<\/p>\n\n\n\n
Strategy<\/p>\n\n\n\n
A strong marketing strategy should be at the root of any marketing campaign. But before going to the next stage, the first question you should ask is: “Who is the target market for this video?” and “What action do you expect them to take after watching this video?”. After these two questions are answered, think of a number of derivative strategies that can be strengthened, namely distribution, creative, and production strategies.<\/p>\n\n\n\n
Production<\/p>\n\n\n\n
Production will not be able to run if there is no clear marketing strategy because in its implementation, the elements of the production must also think about the creative part, as well as on which channel the video will be distributed.<\/p>\n\n\n\n
In simple terms, there are three phases in a production, namely:<\/p>\n\n\n\n
Distribution<\/p>\n\n\n\n
Production results will be in vain if there is no good distribution. A strong distribution strategy will make the video popular and profitable. Anywhere the video will be distributed can measure the success of a video marketing content. So make sure to make a very careful decision when it comes to this distribution. Before making a distribution decision, think about these questions” Should I promote it via social media? If so, on which platform? Do I have to pay to get more views? Is it better performing online or broadcast?<\/p>\n\n\n\n
Optimization<\/p>\n\n\n\n
A good strategy will also not work without optimization planning and trial\/testing. Be prepared if something unexpected happens. It’s hard to predict the most powerful social media platforms to boost your videos. It could be that when the distribution is running, the problem is not with the platform used but in the target market. Imagine if the target market is teenage girls, but when it airs, it turns out that the video actually attracts young mothers in their late ’20s. The point is, in each of these problems, there is not always a solution. So, it’s a good idea to always provide room for experimentation and improvisation during the campaign.<\/p>\n\n\n\n
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