Marketing mix is \u200ba term that is often used by business people. Along with the times, many things have changed. Starting from technology to other sciences, including changes in sales or marketing techniques. Some of you may still remember this discussion about the marketing mix using the 4P technique. Currently the 4P theory has changed to 7P. Maybe the explanation above is too short. For more details, you can listen to the full explanation below.<\/p>\n\n\n\n
Definition of Marketing Mix<\/p>\n\n\n\n
According to Armstrong and Kotler, marketing mix is \u200ba set of marketing variables, which are used by companies to pursue the desired sales targets. From this opinion, it can be concluded that the marketing mix is \u200ba marketing strategy that is carried out simultaneously. With the aim of achieving the desired target.<\/p>\n\n\n\n
7P Marketing Mix Techniques<\/p>\n\n\n\n
7P Marketing Mix is \u200ba strategy to optimize the marketing you want to do. This strategy consists of 7, namely as below.<\/p>\n\n\n\n
Products here can be anything (both physical ones such as food and books or digital ones in the form of applications and so on). This product also includes services and services that can be offered by your company. In essence, the product is all forms of offers that you make to your clients or customers, which are in accordance with the wishes or needs of the customers themselves.<\/p>\n\n\n\n
The price in question is the amount of money that must be paid by your users or clients to get the products you offer. In other words, someone will buy our goods if the sacrifices incurred (ie money and time) are in accordance with the benefits he wants to get from the production of goods or services offered by your company. So your focus on this point is how you can make your customer or potential buyer feel that his spending is worth what he gets, or in English terms commonly used “worth it”.<\/p>\n\n\n\n
The right distribution channel also determines the success or failure of the marketing strategy. Therefore, distribution channels occupy a crucial position in the marketing mix. The definition of this distribution channel itself is a variety of activities or any efforts made by the company to make its products or services easily obtained or available in the hands of consumers and customers.<\/p>\n\n\n\n
The promotion in question is an effort of persuasion (induction or encouragement) to invite consumers and potential consumers to buy (or use) products or services produced by a company.<\/p>\n\n\n\n
The human resource factor determines the progress of a company or not. We cannot deny that this factor plays an important role in making a company progress or even decline. This is why various companies are competing to find the best job candidates, they are even willing to pay more to hire independent job seekers who are experts in finding job candidates for companies.<\/p>\n\n\n\n
The process in question is a sequence of interrelated executions or events which then together convert inputs into outputs. In producer companies, this implementation can be carried out by humans or machines using various existing resources. What matters from the process is your patience, consistency and continuity in managing or growing your business.<\/p>\n\n\n\n
The next element in the marketing mix is \u200bpackaging. Try to critically review all the visual aspects of your company. Remember, people form their first impression of you within the first 30 seconds of seeing you or by seeing some elements of your company. Minor improvements in the packaging or external appearance of your product or service can often lead to a completely different reaction from your customers. That reaction can be decisive.<\/p>\n\n\n\n
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