{"id":849,"date":"2021-02-16T09:02:37","date_gmt":"2021-02-16T02:02:37","guid":{"rendered":"https:\/\/beadgrup.com\/news\/?p=849"},"modified":"2021-10-28T16:03:59","modified_gmt":"2021-10-28T09:03:59","slug":"artikel-mengenal-email-marketing","status":"publish","type":"post","link":"https:\/\/beadgrup.com\/news\/artikel-mengenal-email-marketing\/","title":{"rendered":"ARTICLES KNOW EMAIL MARKETING"},"content":{"rendered":"\n

Email marketing is one strategy that many companies use to do marketing. In simple terms, this strategy means using email as a marketing medium. However, please note that this type is different from other types of marketing. In 1978 ago, the first email marketing was created. This type of marketing managed to generate a total revenue of 13 million dollars. This immediately makes it one of the most promising marketing methods. Email marketing, compared to other marketing methods, is a bit more traditional. This type of marketing is different from social media marketing which can make people directly comment on a given product. Later, if the customer is loyal, then he will not only read emails sent about a product. They will also be patiently waiting for an email from the company to arrive regarding the latest product. Email marketing is important because it has a much greater potential for new customer acquisition than others. According to WBR Digital, the success of this type of new consumer acquisition reached 81%, much higher than social media marketing which was only 51%. The last thing that makes this breed important is the low cost. According to a Direct Marketing Association study, if an email for $1 is sent, there is the potential to earn up to $40.
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Early Stages of Building Email Marketing<\/p>\n\n\n\n

Ask your customers or potential customers for permission. This permission should clearly state the essence of your message, specifying the topic or type of message you or your company would send them via your email marketing if they did. Technically, email without prior permission is spam. You certainly don’t want to make people who can become your potential customers feel irritated and see you as a bad company or just looking for profit and don’t respect customers.<\/p>\n\n\n\n

Personalized Email Marketing<\/p>\n\n\n\n

Most marketing experts will advise you to simply build an email list. But they won’t necessarily tell you that it’s not effective without first knowing your email list segmentation.<\/p>\n\n\n\n

What is email list segmentation?<\/p>\n\n\n\n

Email list segmentation is a process where you break down your subscribers into smaller groups based on specific criteria, so that later you will find it easier to provide them with personalized and relevant emails. Email list segmentation allows you to send only to the most specific targets. The target is the subscribers you think are highly interested in the particular content you want to share and generate a high conversion rate.<\/p>\n\n\n\n

Conclusion<\/p>\n\n\n\n

You have read a complete guide to email marketing that we share. We not only define what email marketing is, but also inform you of what email marketing challenges are and how to deal with them.<\/p>\n\n\n\n

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