Digital marketing or digital marketing is an effort to market products through the internet (online). As technology develops, more and more companies are now using digital marketing as a strategy to market their products. Some examples of mediums included in digital marketing techniques are websites, social media, online advertising, and email marketing.<\/p>\n\n\n\n
While Traditional Marketing is a marketing technique that uses “traditional” methods which usually use print media such as billboards, banners, flyers, or newspapers. Along with the times, traditional marketing began to penetrate the world of electronics, such as radio and TV. Although it is called traditional, traditional marketing does not always use long-winded and ineffective ways.<\/p>\n\n\n\n
The advantage of digital marketing is that it is more personal because advertisements or messages are marketed directly on predetermined targets, namely internet users. In addition, marketers can more easily calculate how accurate the media used in marketing products is. Another plus, digital marketing offers a more affordable cost.<\/strong><\/p>\n\n\n\n Disadvantages of digital marketing. First, the target market must be people who are technology literate and active on social media, because if they don’t use technology, the advertised product will be useless.<\/strong><\/p>\n\n\n\n The advantages of traditional marketing include a broad target range and easy for the audience to understand. In addition, if done correctly in a creative way, the impact can be more interesting than digital marketing.<\/strong><\/p>\n\n\n\n Disadvantages of traditional marketing, namely targets that cannot be targeted personally, because the advertisements displayed can be seen by everyone, such as billboards or newspapers. Then the inability to interact directly with the target audience is also an obstacle. Plus, the costs incurred may also be much higher than digital marketing.<\/strong><\/p>\n\n\n\n In general, Indonesian people are more accustomed to traditional marketing, namely: advertisements from magazines and newspapers or reading billboards. For the most part, traditional marketing only reaches local people.<\/p>\n\n\n\n With digital marketing you can target the local community (one area), as well as International. In addition, the determination of certain target readers, namely based on demographics, gender, location, age, and interests can also be done.<\/p>\n\n\n\n Traditional marketing costs are more expensive than digital marketing, where the price of advertising using television, radio, and print materials currently requires a budget that is not cheap.<\/p>\n\n\n\n Digital marketing is more economical and faster than traditional marketing, which can be used by small businesses and adjusts to the budget and is more real-time.<\/strong><\/p>\n\n\n\n The most disadvantageous today is the fact that traditional marketing is static, which means there is no way to interact with readers or in other words it is one-way.<\/p>\n\n\n\n On the other hand, digital marketing is 2-way, which is an effective strategy to attract consumers who are likely to be interested in further products\/services.<\/p>\n\n\n\n The need for digital IT is needed in daily activities, Bead IT Consultant is the right choice as your partner, visit our website by clicking this link: www.beadgroup.com <\/p>\n\r\n