Since the Covid-19 outbreak spread throughout the world, consumer behavior to shop online has increased. That is why a business needs to carry out a digital marketing strategy during a pandemic. You have to make sure that your business can be found by consumers when they search for a service or product on the internet. Basically, digital marketing or digital marketing is a marketing or promotional effort carried out through electronic devices or the internet. To do this type of marketing, a business can use a search engine (Google), social media, email, or a website to reach its customers. Realizing that the Covid-19 pandemic is not yet known when it will end, many businesses are using digital marketing strategies to survive in these difficult times. Many new business actors use social media to offer their products. However, the thing that new business actors do not learn is how to do digital branding. According to Wikipedia, digital branding is a brand management technique that uses a combination of internet branding and digital marketing, online marketing to develop brands in various digital places, including internet-based relationships, device-based applications or media content. Many business actors do not understand digital branding, so many new business actors find it difficult to get customers. On the other hand, many business actors have also begun to use E-commerce to market their products. Through E-commerce, business actors can improve their products and expand their market access. However, there are still business actors who find it difficult to enter E-commerce, namely internet access, transaction security, and limited capital. As an evaluation, the government must provide a special program for online marketing in Indonesia, then provide capital for businesses affected by this pandemic, and expand internet networks in Indonesia.<\/p>\n\n\n\n
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