Social media including Instagram is one of the media that can be a stall for those of you who are promoting your products. Through Instagram you can offer products in the form of photos and videos. In fact, Instagram also provides live promotion features for its users through story highlights.<\/p>\n\n\n\n
In addition to sharing live videos, on Instagram stories you can also interact with followers via IGTV. Moreover, about 500 million Instagram users most often use stories to communicate through features that can later be saved as highlights per album like an archive.<\/p>\n\n\n\n
In other words, this feature is suitable as a medium for offering goods and interacting with consumers more intensely. However, make sure you use these 5 ways to increase engagement through story highlights with customers:<\/p>\n\n\n\n
1. SHOW EVERY PRODUCT<\/strong><\/p>\n\n\n\n The first thing you can post on your story is to show and introduce your product and what you have to offer consumers. You may feel that it is enough to do this step through the feed until the role of Instagram stories is neglected. In fact, about 75% of users decide to buy from the web and story highlights instead of seeing all your posts through feeds because they are considered easier and shorter.<\/p>\n\n\n\n Therefore, try to display the variety of products offered separately to give the impression of being more focused and neat. For example, by separating products according to type or period.<\/p>\n\n\n\n 2. PROMOTE EVERY EVENT<\/strong><\/p>\n\n\n\n Next, try to build brand awareness by promoting every event organized by your store or company. There is nothing wrong with displaying previous events, upcoming events to future plans to get ideas from customers.<\/p>\n\n\n\n Create exclusive, creative, unique and interesting stoty highlights that have the characteristics of other brands. In this way you can attract customers to be more enthusiastic in expressing ideas so that intense interactions are built.<\/p>\n\n\n\n 3. SHOW CUSTOMERS ABOUT WHAT YOU HAVE DONE<\/strong><\/p>\n\n\n\n In addition to introducing a product or service, you also need to tell customers about the picture of your company. Try to share moments during meetings, interesting things about employees, company achievements, pictures of when there will be new products and others.<\/p>\n\n\n\n 4. BUILD GOOD INTERACTION WITH CUSTOMERS<\/strong><\/p>\n\n\n\n To increase interaction with customers, it is very important to create a sense of closeness to your customers’ hearts which can be done by understanding their desires. So, do not hesitate to receive a lot of criticism and suggestions. Thus you can also conclude about what makes customers satisfied and dissatisfied.<\/p>\n\n\n\n In addition to building interaction, this method can also help determine social media marketing and digital marketing strategies to create interesting Facebook, Instagram and Google ads in the future.<\/p>\n\n\n\n 5. ANSWER ALL CUSTOMER QUESTIONS QUICKLY<\/strong><\/p>\n\n\n\n provide special highlights containing Q & A. Then, share answers from customers so that customers feel valued and really feel part of your compan<\/p>\n\n\n\n So try to position yourself as the customer so that you can be decisive about the things the customer might ask. For example regarding hours of operation, new products, locations and others.<\/p>\n\n\n\n The need for digital IT is needed in daily activities, Bead IT Consultant is the right choice as your partner, visit our website by clicking this link:\u00a0www.beadgroup.com<\/a><\/p>\n\r\n