Marketing 1.0: Age of Advertising<\/p>\n\n\n\n
At the beginning of the emergence of information technology, large companies competed to display their brand through advertising. Whether it’s using print media (newspapers\/magazines), television and radio.<\/p>\n\n\n\n
Marketing 2.0: Digital Marketing<\/p>\n\n\n\n
With the rapid development of the internet and the growth of its users, the marketing model comes with digital content. Call it e-mail marketing, web marketing, online ads, don’t miss a new business model marketing strategy through e-commerce.<\/p>\n\n\n\n
Marketing 3.0: Modern Marketing<\/p>\n\n\n\n
With more and more marketing options ranging from content types, channel usage, and customer service ranging from manual to automated, today’s management and marketing strategies make it very possible for every business to always engage with its customers, especially in real-time.<\/p>\n\n\n\n
The more choices, the more sophisticated the technology, then that means the competition will also be tougher. Therefore, the method of using your customers as promotional media is also one of the main keys.<\/p>\n\n\n\n
4 Keys to Marketing Management in the Digital Age<\/p>\n\n\n\n
With the development of today’s marketing model, it is certainly not an easy thing to sort and choose the right marketing method. Therefore, in this article, we will provide 4 crucial parts that will really help you in managing marketing in the modern era.<\/p>\n\n\n\n
Social Media
With real-time features such as live via Instagram\/YouTube, online webinars, and group chat channels, it is very easy for businesses to be present in their customers’ daily lives and appear as they are. This closeness will be the key to successful marketing using social media that you have.<\/p>\n\n\n\n
Content Marketing
With marketing through useful content, be it infographics, videos, or photos, your brand can be present in the midst of customers without having to use the company’s hands directly. The key is only how to make other people like the content of the information and willing to share it voluntarily.<\/p>\n\n\n\n
Mobile Mindset<\/p>\n\n\n\n
The trend of internet access from smartphones (mobile web) which is increasingly dominating compared to desktops makes any business have to start paying attention to this phenomenon. The next challenge is how the marketing is carried out according to and integrated in all platforms, especially smartphones.<\/p>\n\n\n\n
Big Data<\/p>\n\n\n\n
The era of big data has allowed marketers to find out more about their customers. Not only consumer needs, even habits (habit), demographics and consumer behavior (behavior) can also help in formulating the most appropriate marketing strategy.<\/p>\n\n\n\n
Illustration of company marketing strategy<\/p>\n\n\n\n
A company that has good data management and proper utilization can certainly create a marketing performance that is much more effective, efficient and on target.<\/p>\n\n\n\n
The Ideal Marketing Team in the Digital Age<\/p>\n\n\n\n
With the brief description above, it should have begun to show that human resources in the marketing sector no longer have to be fixated on the company structure, especially in terms of decision making.<\/p>\n\n\n\n
Today’s marketers team is required to have work specializations according to the skills possessed by each person. The following is an example of the division of HR work in the marketing sector according to the 4 categories described above:<\/p>\n\n\n\n
The need for digital IT is needed in daily activities, Bead IT Consultant is the right choice as your partner, visit our website by clicking this link:\u00a0www.beadgroup.com<\/a><\/p>\n\r\n