{"id":1073,"date":"2021-02-17T07:22:41","date_gmt":"2021-02-17T00:22:41","guid":{"rendered":"https:\/\/beadgrup.com\/news\/?p=1073"},"modified":"2021-10-25T08:42:18","modified_gmt":"2021-10-25T01:42:18","slug":"mengenal-dasar-dasar-teknik-seo","status":"publish","type":"post","link":"https:\/\/beadgrup.com\/news\/mengenal-dasar-dasar-teknik-seo\/","title":{"rendered":"KNOWING THE BASICS OF SEO TECHNIQUES"},"content":{"rendered":"\n<p>Search Engine Optimization (or commonly abbreviated as SEO) is the most talked about digital marketing tactic. SEO is a complex topic in the field of marketing. That is why so many people are looking for information about its use. Techniques in SEO:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>\u00a0<strong>A preferred domain is the version (www or non-www) of the domain that you want to appear in search results. The preferred domain is also the domain you choose so that site users can be encouraged to type &#8220;www&#8221; or not.<\/strong><\/li><li><strong>Crawling (or spidering) is when Google or another search engine sends bots to a web page or web post to &#8220;read and scan&#8221; that page. Crawling is the first step for search engines to recognize web pages and display them in search results.<\/strong><\/li><li><strong>The robots.txt file is part of the robots exclusion standard (REP), which is a group of web protocols that govern how robots crawl websites, access and index content, and serve that content to users.<\/strong><\/li><li><strong>URL is a technique\/process in optimizing the URL structure of website\/blog pages to create web pages that are more understandable to search engine crawlers and by internet users.<\/strong><\/li><li><strong>An XML sitemap (Extensible Markup Language) is a text file used to detail all the URLs present on a website. This could include any additional information (metadata) in each URL with details about when the site was last updated, how important they are, and whether other versions of the URL were created in other languages.<\/strong><\/li><li><strong>Schema markup is a great way to help your website stand out from your business competitors. This is why you need a schema and add it to your website pages.<\/strong><\/li><li><strong>A breadcrumb is a small strip of text usually located at the top of a web page that indicates the user&#8217;s location on the site. You can find breadcrumps on websites that have a lot of content arranged hierarchically or structured.<\/strong><\/li><li><strong>Canonical URL is a technical solution to prevent duplicate content. If you have a post or product attached to two categories and it&#8217;s on two URLs, like so:<\/strong><\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li>404 pages are known as &#8220;error pages&#8221; or &#8220;Page Not Found&#8221;. This page indicates that the user reached the domain they requested, but the URL path cannot provide the appropriate information.<\/li><li>Pagination is a sequential page numbering which is usually located at the top or bottom of the web page. 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